The Cadillac Formula One team has announced the signing of Tyler Epp as its first Global Head of Commercial Strategy. Before this appointment, he was the president of the Miami Grand Prix.
Epp oversaw the organization’s motorsports business operations at the Miami International Autodrome at Hard Rock Stadium, the grand prix, and the Precision Drive Club. The Miami GP witnessed huge success under Epp’s leadership, with it being sold out every year and generating four of the five largest live U.S. TV audiences in F1 history.
Before his stint with the Miami GP, he worked for the Kansas City Chiefs for eight years as the Vice President of Business Development, before becoming the Executive Vice President of Business Operations five years later in 2018. Epp also holds significant experience with the San Diego Padres and has also served as General Manager of Hall of Fame Racing, a NASCAR Sprint Cup race team. His career also extends to senior leadership roles at Sports Management Network and Chip Ganassi Racing.
Announcing Epp’s appointment, Dan Towriss, CEO of Cadillac Formula 1 Team and TWG Motorsports, stated in a press release:
“We could not have found a better leader and visionary to build out the commercial arm of our team. His work shaping the Miami Grand Prix into one of the marquee events on the Formula 1 calendar demonstrates his unique command of the sport domestically and worldwide.”
Team Principal Graeme Lowdon added:
“It requires incredible leadership to successfully build a team from the ground up, and it takes someone exceptional to execute the type of vision and ambitions we have for the Cadillac Formula 1 Team. Tyler has a proven track record of cultivating organizations that set the standard in Formula 1, and I’m confident that his operational expertise will be a critical asset to our organization.”
Epp added:
“I’ve spent so much of my career in racing, and the past several years helping redefine what American motorsports can be. I can’t think of a more exciting and promising opportunity to galvanize our sport in the United States and beyond than this one. The Cadillac Formula 1 Team is poised to become a global force in F1 that’s rooted in American tradition and ingenuity, I’m incredibly proud to join this effort from the very beginning.”
Cadillac F1 recently announced the signing of Valtteri Bottas and Sergio Perez, who will form the team’s driver lineup in 2026. The team’s focus has reportedly shifted to securing a title sponsor worth $70 million annually. Thus far, it has partnered with sponsors Tommy Hilfiger and Jim Beam.