By Griselda Flores
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John Rodriguez
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Mexican star Peso Pluma will be honored with the first Billboard Vanguard Award at the 2025 Billboard Latin Music Awards on Thursday, Oct. 23, where the música mexicana hitmaker is also set to perform.
The Billboard Vanguard Award honors artists who “dare to go beyond the conventional,” according to a press release. It is a recognition of those who, through their talent, inspire, innovate and open new possibilities in the world of music. Furthermore, this award celebrates visionaries — artists who break barriers, redefine standards and leave an indelible mark on the music industry.
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“Being honored with the first-ever Billboard Vanguard Award is an incredible privilege, because it means I get to represent my country on a global stage and showcase the immense talent and beauty that Mexico has to offer,” Peso Pluma said in a statement. “Leading the charge for a genre can feel like a lot of pressure, but it’s also my greatest pride. I carry my people, my roots, and my flag with me every step of the way, and I’m excited to keep revolutionizing music while showing the world the heart of Mexico. I’m deeply grateful to Billboard and Telemundo for this honor and for helping amplify our culture to audiences everywhere.”
The singer-songwriter from Jalisco, Mexico, known for hits like “Por Las Noches,” “PRC” and “AMG,” has overall scored 25 top 10 hits on Billboard’s Hot Latin Songs chart and 33 songs on the Billboard Hot 100. Landing at No. 3 on Billboard‘s Top Latin Artists of 2024, Peso Pluma most recently made history as the Council of Fashion Designers of America’s (CFDA) first Mexican ambassador for New York Fashion Week.
The 2025 Billboard Latin Music Awards will take place at the James L. Knight Center in Miami, and will broadcast live on Telemundo and also stream on the Telemundo App and Peacock. Danny Ocean, Ozuna, Olga Tañón, Laura Pausini and Óscar Maydon, among other artists, are also confirmed to perform.
The ceremony coincides with Billboard Latin Music Week, which returns to Miami Beach Oct. 20-24 with a roster of star speakers, including Kali Uchis, Daddy Yankee, Xavi, Guaynaa, Netón Vega and more. Get your tickets today for the Billboard Latin Music Week 2025 here.
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