Business

Desordre collapses: Aussie fashion brand goes bust owing $2.4million

By Ashley Nickel,Editor

Copyright dailymail

Desordre collapses: Aussie fashion brand goes bust owing $2.4million

Australian fashion powerhouse Desordre has collapsed under millions of dollars of debt.

The retailer, which was began as a pop-up store in Sydney’s Darlinghurst in 2009, entered liquidation earlier this month.

Desordre had stores in Darlinghurst and Bondi Beach in Sydney, Armadale in Melbourne and Fortitude Valley in Brisbane.

It also maintained an international presence through its global online boutique.

However, owner Shannon Thomas was forced to liquidate the company amid piling bills.

The company owes 85 creditors – including Ralph Lauren and Alex Perry which is owed $729,000.

A whopping 13 influencers, models and stylists are also owed money – including Byron Baes star Abbey Steanes and Perth model Holly Young.

Other creditors include fashion brands, model management companies, landlords, TikTok and even rubbish removal, pest control and mowing businesses.

‘In an effort to save the business, we have actively worked with advisers to consolidate operations and reduced overheads,’ Ms Thomas told News.com.au.

‘Unfortunately, after 15 years of operations, this culminated in the appointment of liquidators.’

She added she was ‘deeply disappointed’ to say goodbye to her business.

Ms Thomas had launched her store more than 15 years ago with the goal of making runway fashion quickly accessible in Australia.

However, the company has struggled to keep up with global industry giants touting the same goal, like Zara.

‘If you walk through a Zara store this season you will find similar trends, colours and cuts that you see off runways in Paris and Milan and that’s been their whole model,’ Queensland University Professor Gary Mortimer said.

‘Fast fashion has changed up the way consumers shop for fashion. Here in Australia we are very much around seasons … but we are now seeing changes every few weeks as to what is in stores.’

Desordre’s website states it is currently ‘under maintenance’ and is no longer taking orders.

The retailer’s online presence has also come to an end with comments turned off on social media.

It has not addressed the closure with its last post showcasing a unique dress on August 30.

It is unclear whether customers with pending orders will receive their items or a refund.

More to come…