By Eve Rowlands,Ian Craig

Copyright walesonline

Beauty enthusiasts in search of a quick-acting anti-ageing solution that won’t empty their wallets don’t need to look any further than their local Waitrose. The supermarket has cut prices on a range of beauty products, including a serum that claims to smooth wrinkles and fine lines ‘in days’. The L’Oreal Collagen Expert Serum typically retails for £15.99 at Boots , but Waitrose is offering the ‘smoothing’ and ‘tightening’ formula at £8 – but only for a limited time. The Age Correcting Serum , which provides optimal hydration while also reducing signs of ageing, is enriched with Collagen Peptide Fractions to enhance skin firmness. Additionally, the skincare superstar humectant glycerin helps maintain skin moisture for up to 24 hours, reports the Daily Record . This blend is adored by skincare aficionados for its rapid impact on their skin, with one satisfied customer leaving a five-star review stating: “I’ve never used a product like this before so was excited to try it. I’m lucky to not have many wrinkles but definitely up for preventing any more. I was amazed with this product. After just a few days use I could see the difference in my skin. It looked a lot smoother and tighter.” Another shopper said: “When I received this through the post I tried it straight away. I noticed after a few days my skin felt tighter and more fuller therefore less wrinkles. I have used this every day since I received this and I cannot complain. Well worth it and it does as it says and does not feel greasy either.” Other enthusiasts of the L’Oreal serum adore the radiance it provides after application, with one customer saying: “This product was truly amazing. It really smoothed out my fine lines and wrinkles. Also corrected a little bit of pigmentation I have on my skin. It left my skin very hydrated but non-greasy had an amazing glow after just one use.” Boasting a 4.7 star rating, the serum has garnered only a handful of negative reviews, with the sole complaint being that they hadn’t witnessed dramatic results. One buyer said: “I have been using this for a few weeks and it’s good quality. I don’t really feel or see any benefits from using it, but maybe because I’m full-blown menopausal. I will continuously use and am very hopeful.” Another person said: “Goes on nicely, not sticky absorbs fast. But I don’t see any changes in my skin a month in.” Priced at £8 on offer, it competes with the cost of other affordable serums that have delivered some remarkable anti-ageing outcomes. For instance, NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum is currently discounted on Amazon for £8.99 (down from £17.99) and diminishes wrinkles while moisturising with its potent ingredients GLYCOSTOP and Q10. Over at Boots, The Ordinary GF 15 per cent Serum for Visible Skin Repair and Wrinkles is available for £13.50. This serum contains a 15 per cent solution of growth factors designed to ‘minimise the look of skin damage and rejuvenate ageing skin’. Waitrose isn’t being left behind in the skincare deals either, with current offers including 25 per cent off on brands such as Q+A, Simple, Nivea, Garnier Olay, Weleda, and more. For instance, the celebrity-favourite Weleda Skin Food – loved by stars like Hailey Bieber – is now £10.43, reduced from £15.95. Ideal for tackling dry skin issues, this nourishing and rich cream supports the skin’s protective barrier while offering soothing benefits due to the inclusion of pansy, chamomile, and calendula extracts in its formula. One shopper hailed it as a ‘wonder cream’, saying: “Really works a treat in this cold weather when I’m getting rashes from dry and itchy skin… the best creams on the market in my opinion, well worth the price and have better environmental policies than many other products.” Another customer praised it highly, stating: “Brilliant – no wonder it’s a ‘cult’ product. Best moisturiser I’ve ever had. It makes a clear, visible difference – almost acts like a filler, and is a great base for make-up. Yes, it’s thick, but that’s the point of it – it’s intensely moisturising.” The Olay Regenerist Day Cream is also currently on offer with a 50 per cent discount, now priced at £15.75 instead of the usual £31.50. This solution for wrinkles and fine lines promises ‘firmer, smoother, radiant skin in seven days’. The anti-ageing cream contains 99 per cent pure niacinamide, which enhances surface skin cell renewal while its anti-ageing peptides ‘visibly reduce fine lines and wrinkles’. The Prai Ageless Throat and Decolletage Creme , endorsed by Lisa Snowdon, is also available at a discounted price with 25 per cent off. Now reduced to £24 from its original price of £32, the cream features Sepilift technology, hyaluronic acid, and squalane. These ingredients have been clinically proven to lessen wrinkles and enhance skin tone, tightening the throat and colletage – eliminating the dreaded turkey neck.