By Eric Hal Schwartz
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Meta launches Vibes, a new way of creating and remixing AI videos
Eric Hal Schwartz
29 September 2025
Social media scrolling from your imagination
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(Image credit: Meta)
Meta has launched a new AI video feed feature called Vibes.
You can remix existing AI-generated videos or make one through a prompt in the Meta AI app or at meta.ai.
The videos can be shared on Instagram Reels and Facebook Stories.
Meta’s newest experiment makes your next Instagram Reel an AI-powered creation. The company has released a new short-form video feed called Vibes on the Meta AI app and on meta.ai, populated entirely with AI-generated videos. Users can check them out, then make, remix, and share their own within the app or on Instagram and Facebook.
Meta is trying to appeal to those who might have a fun idea for a video but lack the wherewithal to produce or edit it. Vibes lets you scroll through a personalized feed of surreal scenes and stylized clips made with Meta AI’s video models, and immediately remix the look, style, or sound to match your own, well, vibe.
At launch, Vibes feels like a mix of social media, an AI art gallery, and a digital toy box. You can create a video from scratch using text prompts, upload your own visual elements, or tap “remix” on an existing clip.
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(Image credit: Meta)
Popular Instagram Reels and TikToks use a lot of digital effects, but still rely on human performances for the most part. Vibes flips that around. The performance becomes optional. The human input is still there, but it’s in the remix, not the recording. You might never appear in your own video, and yet you’ll be the hidden hand behind it. Perhaps the near future will be full of young fans of creators whose faces they’ve never seen on camera, but whose art of AI remixing they love.
Vibes consolidates various existing Meta AI projects. The company debuted AI stickers and image generators across its apps earlier this year. Vibes just puts those tools together in a full short video. It’s likely to be more successful than the AI chatbot persona Meta also trialled a while ago. Making AI a co-creator instead of a conversational partner is likely to be more appealing. And if it takes off, Vibes could reshape how people make short videos online, especially younger users.
Vibes Video
(Image credit: Meta)
That said, if Vibes leads to users filling Reels and Stories with the cheap, incoherent, or uncanny visuals collectively known as AI slop, something that’s already becoming an issue, it might become a reason people leave the platforms rather than using them in more creative ways as Meta likely hopes.
After all, one very popular genre of social media videos is simply people discussing their lives to a camera. Will people embrace Reels that started as AI prompts the same way?
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Perhaps recognizing that potential speedbump, Meta’s answer looks to be leaning into personalization and polish. The Vibes feed will learn what you like the more you engage, offering a curated stream of AI clips tuned to your tastes. And the company is setting up partnerships with visual artists and creators to improve the quality of the models and the resulting videos.
(Image credit: Meta)
And there is an innate appeal to a tool that makes it easy to produce fun videos that would be normally impossible to make without a great deal of time and money. You don’t need to know how to animate or direct to make a good Vibe. You just need a prompt and a point of view. For people who’ve felt excluded from the current culture of social media videos because of shyness, technical gaps, or lack of equipment, Vibes might have major appeal.
For now, Vibes is launching as a preview and remains separate from the main Instagram feed, but the integration is already happening. You can find Vibes videos in Reels and Stories, complete with tags that trace them back to Meta AI. This visibility could help normalize AI-generated content. Or it might draw a clearer line between what’s human-made, what’s shaped by machines, and which people prefer.
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Eric Hal Schwartz
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Eric Hal Schwartz is a freelance writer for TechRadar with more than 15 years of experience covering the intersection of the world and technology. For the last five years, he served as head writer for Voicebot.ai and was on the leading edge of reporting on generative AI and large language models. He’s since become an expert on the products of generative AI models, such as OpenAI’s ChatGPT, Anthropic’s Claude, Google Gemini, and every other synthetic media tool. His experience runs the gamut of media, including print, digital, broadcast, and live events. Now, he’s continuing to tell the stories people want and need to hear about the rapidly evolving AI space and its impact on their lives. Eric is based in New York City.
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