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    Zoho’s Arattai Messenger Sees 100x Surge In Traffic; Sridhar Vembu Says Adding Infra On Urgent Basis

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    By Mohammad Haris,News18

    Copyright news18

    Zoho's Arattai Messenger Sees 100x Surge In Traffic; Sridhar Vembu Says Adding Infra On Urgent Basis

    Days after Prime Minister Narendra Modi’s Swadeshi call, Zoho’s homegrown messaging app Arattai sees a 100x surge in Arattai traffic in three days, with new sign-ups going vertical from 3,000 per day to 3,50,000 per day. Zoho’s Chief Scientist Sridhar Vembu says the company is adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work.
    “We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K/day to 350K/day). We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work. As we add a lot more infrastructure, we are also fine-tuning and updating the code to fix issues as they arise. We have all-hands-on-deck working flat out,” Vembu said in a post on X.

    We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K/day to 350K/day). We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work.
    As we add a lot more infrastructure, we are…
    — Sridhar Vembu (@svembu) September 28, 2025

    As a matter of fact, the company had planned on a big release by November, with a lot of the features you expect, a huge capacity addition and a marketing push. And then it suddenly went vertical!, said Vembu.
    “We have a lot more planned for Arattai, please give us some time. Thank you for your patience and support! Jai Hind,” he added.
    Last week, Ashwini Vaishnaw made a presentation on the decisions of the Union Cabinet using indigenously developed ‘Zoho Show’ software. Vaishnaw made the announcement of using Zoho before briefing the media on the decisions taken by the Union Cabinet.
    “Keeping with the spirit of swadeshi, the presentation I am about to make before you was prepared using Zoho. It was not made on Microsoft Powerpoint, but Zoho,” Vaishnaw said.
    The minister said he has started using Zoho software personally for the past couple of days.
    “Switch to Swadeshi! Cabinet briefing using Zoho Show,” Vaishnaw posted on X.
    The minister’s statement comes amid the government’s growing emphasis on “Aatmanirbhar Bharat” (self-reliant India). Prime Minister Narendra Modi has on several occasions in the past called for self-reliant India.
    Zoho Office Suite offers tools such as Zoho Writer, Zoho Sheets, and Zoho Show that compete directly with similar products offered by Microsoft Office 365 and Google Workspace.
    With over 55 apps across nearly every major business category, Zoho Corporation is one of the world’s most prolific technology companies. Headquartered in Chennai, India, Zoho is a privately held and profitable company, employing more than 18,000 people worldwide, according to its website.

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