By Sigrid Harjo
Copyright trend
BAKU, Azerbaijan, September 26. On September
24, the Estonian Ministry of Foreign Affairs hosted India Export
Day, bringing together Estonian and Indian entrepreneurs and
officials to share insights on India’s business environment and
foster new commercial connections, Trend reports.
Opening the day, Foreign Ministry Secretary General Jonatan
Vseviov noted that India’s economy has doubled in the past
“India’s growth has been remarkable, but the potential is even
greater. Such rapid development creates opportunities for Estonia
as well. Take advantage of them,” he told participants at the
business seminar.
The event also featured remarks by Sigrid Harjo, Member of the
Board of the Estonian Business and Innovation Agency (EIS). A
discussion on business culture and opportunities was led by
Estonian Ambassador to India Marje Luup and India’s Ambassador to
Estonia, Shri Ashish Kumar Sinha, who both highlighted the
wide-ranging cooperation potential — from food and beverages to IT
and electronics.
A panel of Estonian entrepreneurs shared experiences of entering
the Indian market. Moderated by EIS India export adviser Vinod
Basliyal, the discussion included CybExer COO Aare Reintam,
Mikskaar Miksgrow B2B marketing partner Leila Haugas, LEI Register
co-founder Timo Vikson, and Estonian Cell sales manager Veljo
The speakers agreed that India’s market is impossible to
overestimate, with success depending on strong local partnerships
and physical presence.
“In our case, this meant acquiring a local competitor to help us
expand and navigate India’s complexity. You cannot do business in
India without being there. You need to attend trade fairs, meet
partners face-to-face, and follow local customs.” Reintam stressed
the importance of in-person engagement,” explained LEI Register’s
He added that the support of the Estonian embassy and EIS trade
advisers has been essential for building credibility.
Estonian Cell’s Einberg emphasized that Estonia also has much to
learn: “We tend to think we are the last word in innovation, but
India has enormous knowledge and skills to share.”
Other business leaders, including JIO Estonia’s Taavi Kotka,
Incap CEO Otto Pukk, and YOOK CEO Katre Kõvask, also shared their
experiences and plans for the Indian market.
Indian participants included Telangana State Government
Commissioner Ravikiran Tirumala, Dr. Reddy’s Laboratories Vice
President for API Lifecycle Management Mukesh Kumar Madhra, Larsen
& Toubro Deputy Chief Engineer for International Business
Development Aditi Gharpure, and Fytika CEO Khushboo Pandey.
Their discussion, led by Rajeev Koul, CEO and Managing Partner
of NorIndic Research and Consulting LLP, highlighted opportunities
for mutual cooperation.
The event concluded with the Ministry of Foreign Affairs and EIS
presenting Team Estonia’s business diplomacy strategy for India for
Entrepreneurs interested in India are encouraged to begin with a
market strategy and then reach out to the Estonian Embassy in India
or EIS export advisers for guidance.
Stay up-to-date with more news on Trend News
Agency’s WhatsApp channel
