The ad positions them as rivals, drawing on the drama usually reserved for combat sports. A unique feature of the spot is the appearance of @tigerhoodnyc, a New York City street golfer known for his creative energy.
He’s shown putting up a boxing-style fight poster, announcing “McIlroy vs. Scheffler.” The gritty urban setting contrasts with golf’s usual polished image, amplifying the fight-night atmosphere. Nike’s goal is clear.
The ad captures this striking vision, from Tyson’s narration to the visuals of McIlroy and Scheffler cast as gladiators. Overall, it’s a campaign that redefines how golf is sold.
Mike Tyson Ryder Cup Commercial
The Ryder Cup Nike ad strips golf of its usual polish and replaces it with raw fight-night energy. Also Mike Tyson’s narration adds grit, painting the event as a battle between two titans.
Rory McIlroy and Scottie Scheffler stand as Nike’s chosen heavyweights, framed like prizefighters. The spot also taps into culture with @tigerhoodnyc posting a boxing-style promo sign in New York.