By Sanjana B

Copyright thehindubusinessline

Snowflake is sharpening its focus on India as a key growth engine within Asia-Pacific and Japan (APJ), with Chief Revenue Officer Mike Gannon calling it the company’s fastest-growing market within the region.

In Q2FY26, Snowflake’s Asia-Pacific and Japan (APJ) region reported $64.4 million in product revenue, marking a 52.3% year-over-year growth, reaching 1,809 total customers.

Although North America remains Snowflake’s largest revenue base, Gannon noted that the AI Data Cloud company is increasingly turning its attention towards growth markets like APJ.

“We have a good base of customers in APJ, and specifically in India, we’re seeing a good attraction. India has the fastest-growing economy, making it our fastest-growing region. We are seeing good growth here. We have also grown our partner ecosystem in India, with 50% of Snowflake’s APJ partner ecosystem rooted here. Largely, we consider this a high-growth market. We’ve also doubled our employee count in the sales organization in the last year in this region,” Gannon shared.

Snowflake has nearly 700 employees in India across its Pune Center of Excellence and offices in Delhi, Mumbai, and Bangalore.

In India, Snowflake has found strong traction in consumer goods distribution, while SMEs, logistics firms, and digital-native startups are also emerging as fast-growing segments.

Globally, Snowflake has set a target of $10 billion in annual product revenue within the next three years, driven by organic growth through new customer acquisition and expanding use cases of existing clients. The CRO said the company’s path forward rests on “scale and velocity,” with investments in a broader partner community and the use of AI to boost sales and customer support productivity.

In FY25, Snowflake reported annual product revenue of $3.4 billion, up 30% year-on-year, and has guided FY26 revenue to reach $4.2 billion.

“We will continue to grow the company north of 30%. A big part of the path to $10 billion is organic growth, but with new customer acquisition and expanding the use cases of existing customers. Two things we’re focused on are scale and velocity. In terms of scale, we intend to invest more in our partner community. We have a large group of systems integrators helping customers embrace Snowflake as a platform. We also got a large community of ISVs — companies developing native on Snowflake. From a velocity standpoint, we want to leverage AI internally to become more productive as a sales and customer support organization,” Gannon explained.

He shared that, on average, the company is bringing about 650 new customers per quarter onto the platform, which has largely been responsible for its consistent growth.

“We’ve seen good revenue growth, largely based on customers experiencing the platform and putting new use cases on it. But the next wave of customers — the acquisition customers — will be the ones showing material revenue in the 1-2 years. The acquisition part of our business is equally important as our existing customers, who drive new use cases,” the CRO stated.

Published on September 26, 2025