By Contributor,Daniel Scheffler

Copyright forbes

Art isn’t just decoration—it’s the pulse before you even unzip your cutest carry-on. A lobby can hum with life, a hallway can whisper a story, a room can feel made for you. Without it, a hotel is just walls and furniture. With it, everything changes—your senses sharpen, your curiosity kicks in, the place feels alive. I spoke with Judith Tatar, founder of Tatar Art Projects and the go-to hospitality art consultant for properties from Waldorf Astoria to Rosewood, and she told me, “Art isn’t an accessory. It defines how a guest experiences a space. The right piece can energize a lobby, spark curiosity in a hallway, or make a room feel unforgettable.”

Curated by the founder of Tatar Art Projects (TAP), Judith Tatar. At The Conrad DTLA there is a collection of artworks by prominent local artists—such as Mimi Jung, Ben Medansky, and Brian Wills. Additionally, Casper Brindle celebrates the theme of California culture with bright and inviting portal-glyph paintings, and artist Jon Krawczyk brings his reflective sculpture work to life on the property’s event lawn, placing guests into the scene.
Judith Tatar

Art isn’t only about aesthetics—it drives guest satisfaction, strengthens brand identity, and even nudges revenue upward. Hotels that thoughtfully integrate curated art collections often see occupancy above the industry average. Featuring local and immersive art boosts engagement and creates emotional connections that turn a one-time stay into a lasting memory. In 2024, Dr. Maksim Godovykh’s Hospitality Art Experience Model found that visual art in hotels significantly enhances guest emotions, satisfaction, and likelihood to return.

And it isn’t just for luxury hotels. Boutique properties, mid-tier stays, and even smaller urban gems are discovering that a thoughtful art program can elevate a guest’s experience, foster community connections, and boost cultural relevance. From the immersive murals of The Radical in Asheville to the local Southern Oregon artists at the Columbia Hotel, art can transform any space, proving its magic isn’t reserved for million-dollar suites or loyalty points—it’s for anyone with curiosity and eyes to see. (Yes, even you with the mid-week layover.)

“Art isn’t just decoration—it’s strategic. As Judith Tatar explains, ‘When art becomes inseparable from architecture, it doesn’t just elevate a space visually—it activates it, engages visitors, and creates lasting impressions.’ Hotels, like today’s smartest retailers, are learning that thoughtful integration can boost guest engagement, brand perception, and even revenue.”

Tatar Art Projects (TAP) is a global art consulting firm that connects clients to its community through artwork. We curate art programs that amplify diverse voices in visual art and its representatives of the communities they serve. Integral to a successful art program; whether hospitality, corporate or public, is that it enriches the experience for the viewer and maximizes return for our clients’ investment by unlocking the value of storytelling through visual art
Judith Tatar

It doesn’t have to be limited to luxury hotels or curated museum-level collections. Imagine if Airbnbs around the world embraced art—local murals, handcrafted ceramics, photographs, or even a single striking painting. It doesn’t need to be an Elizabeth Payton or a Warhol. Even a modest piece can transform a space, create conversation, and make a stay memorable. Art has that little touch of glory that turns a roof over your head into a place that surprises, delights, and makes you pause to think. And, honestly, if your hotel walls aren’t doing that, what are you even paying for?

Columbia Hotel Ashland Showcases Local Art And Soulful Creativity

I wanted people to come in and see this piece and just be like, “Wow. I like staying in this room partially because there’s this gorgeous being on the wall who’s blissed out,” shares Micah BlackLight.
Micah BlackLight

The Columbia Hotel is Ashland’s historic heartbeat with a rebellious soul. Born in 1910 and boldly reimagined, the hotel is more than a place to sleep—it’s a living love letter to art, music, and mountain-town magic. Owner Jay Bowen told me, “Every room is its own canvas, every night has a soundtrack, and every guest adds to the story. We want visitors to leave inspired, challenged, and charmed.” And trust me—she means it. Art here is unapologetically local. Murals and installations by Micah Blacklight, Rhino, and Alex Brehmer (aka TOOTHCAR) transform hallways, guest rooms, and public spaces into immersive experiences. Blacklight’s multidisciplinary work—spanning visual arts, fashion, and performance—ignites creativity, while Rhino’s pop art-inspired murals draw from graffiti, cartoons, and skate culture. Brehmer’s interactive large-scale sculptures add whimsy and narrative depth, connecting guests to Ashland’s vibrant artistic community. Bowen emphasizes conscious hospitality, supporting local makers and adventurers while integrating art into every corner of the property. Judith Tatar told me, “The way Columbia integrates local artistry with the guest experience is brilliant. This isn’t just decoration—it’s a hotel that lives and breathes art. And it actually makes you feel like you’re part of something.”

Artist & Thinker. Find him at artofmicah.com/hub and on Instagram @micahblacklight
Micah BlackLight

The Radical Asheville Preserves Industrial Roots With Immersive Art

The hotel’s commitment to its local community, which includes promoting displaced artists and integrating the River Arts District (RAD) ethos, further enhances its cool factor…I said it.
The Radical

The Radical occupies a 1923 warehouse on Asheville’s French Broad River, once a cereal factory and even a Cold War-era bomb shelter. Hatteras Sky transformed it into an art-forward hotel, working with Suomi Design Works for architectural and interior vision, while veteran local artist Ian Wilkinson led the curation and creation of a world-class collection. Over 200 original works of art now fill the hotel, from immersive murals in guestrooms to large-scale installations in common areas. Artists involved include Ishmael, Patch Whisky, KOMBS, Brett Bell, Brian O’Rourke, Gillian Maurer, Stacy Kraft, Colton Dion, Dan Reid, Roan Allen, Shannon Owens, Maryanne Pappano, Emery, Joey Hindi, Mason Arana, and Wilkinson himself. Their diverse styles—graffiti, pop, figurative, and sculptural—honor the building’s industrial past while energizing Asheville’s contemporary arts district. Judith Tatar told me, “By engaging local artists to narrate the building’s layered history, hotels ensure every guest’s stay tells a story. You walk in, and it’s not just a room—it’s a conversation, a show, a museum, and sometimes even a little bit of mischief.”

Casa De Las Artes Madrid Brings Spanish Art To Life

These are the incredible works from Dali. But also, don’t miss that above every bed there are illustrations of different scenes from Don Quixote by the French artist Gustave Doré.
Casa de las Artes

At Casa de las Artes, genius comes to life. In 1957, Joseph Foret commissioned Salvador Dalí to create 12 lithographs inspired by Don Quixote de la Mancha by Miguel de Cervantes, greeting guests immediately in the lobby. Beyond Dalí, contemporary Spanish artists bring the collection alive: Ángela Gavilán, Fabio Hurtado, Mateo Maté, Teresa Moro, Yolanda Tabanera, and Cristina Lucas. Their murals, sculptures, and installations create a layered dialogue between historical masters and modern voices. Jorge Parra, the creative mind behind the Meliá Collection pajamas, contributes whimsical and interactive elements that transform suites and public spaces into playful art experiences. Judith Tatar told me, “The magic here is that historical context, local flavor, and brand narrative all converge. Guests don’t just see art—they live it, breathe it, and feel it. Casa de las Artes makes you engage with every corner. Honestly, it’s hard not to leave a little smarter.”

Cape Grace Integrates South African Voices Through Art

D’ART & T’ART PRESENTED BY Cape Grace & Kate Crane Briggs. For the first time, Cape Grace, in collaboration with Kate Crane Briggs, welcomes guests to enjoy exclusive tours of the hotel’s impressive new art collection and recently added contemporary art from the Norval Foundation.

Cape Grace, perched on Cape Town’s iconic Victoria & Alfred Waterfront, isn’t just a hotel—it’s a cultural pulse. Partnering with the Norval Foundation, the hotel has turned public spaces and the Bascule Bar into a gallery that feels alive. Guests encounter Nicholas Hlobo’s ribbon-like sculptures that tease at identity and sexuality, Zanele Muholi’s intimate photography documenting LGBTQ+ lives, and Maja Marx’s layered paintings that seem to hum with memory. And that’s just scratching the surface: Dada Khanyisa, Lulama Wolf, Galia Gluckman, Tafadzwa Tega, Nabeeha Mohamed, and Teresa Kutala Firmino layer their voices in, creating a mix that’s vibrant, challenging, and unmistakably South African. Judith Tatar nails it: “Cape Grace demonstrates how art can layer narratives, spark curiosity, and celebrate a place’s culture. It’s not just about hanging things on a wall—it’s about creating a heartbeat, a rhythm you feel when you walk through the hotel.” Walk through once, and you see it; walk through again, and the art tells you something new. Every visit feels like a conversation, a story that’s unfolding right under your nose.

Rosewood São Paulo Offers An Immersive Encounter With Brazilian Art

The hotel is home to a permanent collection of over 450 works of art by many Brazilian artists and artisans
Rosewood São Paulo

Rosewood São Paulo turns every hallway, suite, and lounge into an invitation to look closer, linger longer. Think Cildo Meireles’ conceptual installations that poke at politics, Ernesto Neto’s tactile, almost edible-looking sculptures, Adriana Varejão’s paintings drenched in history, Vik Muniz’s playful photographic twists, Beatriz Milhazes’ kaleidoscopic explosions of color, and Tarsila do Amaral’s iconic modernist touchstones. It’s a collection that doesn’t whisper—it sings. And it keeps changing: seasonal exhibitions, interactive installations, and art tours led by staff who actually know their stuff mean that no two visits are ever the same. Judith Tatar says, “Rosewood São Paulo proves that art can be a living, breathing part of the hospitality experience, not just a backdrop. Guests engage, explore, and leave with a memory shaped by art. And it’s playful—don’t let anyone tell you hotels are boring.” Playful is right. Here, art teases, teaches, and delights—all before your morning coffee.

Ritz-Carlton Millenia Singapore Balances Iconic Art And Local Creative Voices

The Ritz Carlton is home to one of the largest contemporary art collections in Southeast Asia, including 350 museum-quality pieces, and with 90 percent of the 4,200 pieces specially commissioned for them. You can do a self-guided tour accompanied by a 28-minute podcast or their new Augmented Reality Hotel Art Tour.
Ritz Carlton

If you think hotels are about beds and breakfast, Ritz-Carlton Millenia Singapore is here to gently, stylishly prove you wrong. Frank Stella’s geometric abstractions and Dale Chihuly’s glass showstoppers greet you in the public spaces, while Angeline Tan, Dawn Ng, and Jimmy Ong anchor the collection in the city’s contemporary artistic heartbeat. Judith Tatar captures it perfectly: “Millenia Singapore shows the power of thoughtful juxtaposition—iconic global works alongside emerging local voices. Guests engage, reflect, and feel connected to both place and culture. It’s like a museum you can sleep in, without the velvet ropes.” Rotating exhibitions, artist residencies, and site-specific commissions keep things fresh, so every stay feels like an invitation to explore something new. Art isn’t a background prop here—it’s part of the experience. Walk the halls, and you’re walking through the city’s creative DNA, one gallery-quality piece at a time.

Dolder Grand Zurich Curates A Masterful Collection Of Art And Swiss Craft

Around 100 works of art by 90 renowned artists are on display throughout the hotel.
Dolder Grand

Perched above Zurich with panoramic views that would make a postcard jealous, the Dolder Grand does Swiss precision and contemporary art better than anyone. The collection spans Richard Serra’s massive steel sculptures, Damien Hirst’s provocations, Andy Warhol’s pop icons, Urs Fischer’s experimental works, and Pipilotti Rist’s immersive video pieces—basically, a who’s who of modern and contemporary art. Judith Tatar sums it up: “Dolder Grand orchestrates the guest’s experience. Each piece provokes emotion, sparks dialogue, and harmonizes with the environment. Rotating exhibitions and site-specific commissions keep the collection fresh and immersive. Guests leave thinking, ‘Wow, that was more than a stay. That was an education.’” And she’s not exaggerating. Every corner offers a visual surprise, every hallway a conversation starter. The hotel doesn’t just house art—it choreographs it, making the guest experience feel like a curated adventure rather than a checklist. By the time you leave, you don’t just remember your room—you remember how the art made you feel.

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