By Faizan Haidar
Copyright indiatimes
TIL Creatives
Homeowner loyalty and referral platform, Reloy, is aiming to generate Rs 3,500 crore of sales in FY2025-26, a senior executive said.The company generated Rs 2,000 crore of referral-led sales last fiscal and has already surpassed that figure in the first six months of the current year. With this strong momentum, the company also expects to turn profitable in the current fiscal.Reloy is currently working with over 40 of India’s leading real estate developers, across the country, managing an integrated customer base of more than 2.2 lakh homeowners.“Developers are realizing the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals,” said Akhil Saraf, founder and CEO, Reloy.Under Reloy’s referral program, existing homeowners are encouraged to refer new buyers, with both parties benefiting through cashback, rewards, and discounts. This model not only drives sales for developers but also fosters a community-driven ecosystem where customers feel valued and engaged.Live EventsReloy has national partnerships with industry leaders such as Godrej Properties, DLF, M3MIndia, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, SmartworldIndia, JP Infra, Ajmera Realty, BPTP among others.Beyond sales, Reloy is creating a broader homeowner ecosystem by inviting ancillary brands—including proptechcompanies, smart home providers, home interiors, home loans, and rental platforms—to build on its platform and offer integrated conveniences to homeowners.Add as a Reliable and Trusted News Source Add Now!
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onReloyreal estate developershomeownersGodrej PropertiesM3MIndiaDLFajmera realtygodrej propertiesdlf(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless
