By Sam Butler
Copyright newsletter
The new Greek style yoghurts are traditionally hand strained and are available in natural and honey flavours. The distinctive M&S packaging carries the legend “Made with whole milk from Co Down” and is another important boost for Clandeboye in its developing collaboration with M&S in Northern Ireland and the Republic of Ireland. For Clandeboye, the only significant producer of yoghurt here, the new products are the first it has developed under the prestigious M&S brand. Clandeboye branded flavoured and natural yoghurts have been on sale in M&S food halls here and the Republic for more than 12 months. Another boost for Clandeboye in the Republic came last week in the shape of a gold medal in the prestigious Irish Quality Food and Drink Awards for its raspberry and white chocolate flavour. Applegreen, one of Ireland’s leading roadside retailers, and M&S Food are expanding their partnership following a successful first year experiment. The partnership will bring a wide range of M&S food to more consumers than ever. Applegreen currently has around 200 outlets on the island. It also operates in Britain, parts of Europe and the US. They have signed an exclusive 10-year agreement that will add up to 60 new M&S Food sections at Applegreen locations. Applegreen has opened an initial five M&S Food ‘shop in shop’ outlets over the past 12 months. These stores carry a range of up to 400 M&S products, and trading has already exceeded expectations. M&S Food at Applegreen stores feature the best of the high-end grocer’s convenience food, including fresh fruit, salads, Irish sandwiches, lunch on the go, dinner options and a selection of other M&S favourites. All of the new M&S at Applegreen outlets will also feature Click & Collect for M&S Clothing and selected Home product ranges. One of the primary objectives of the partnership with Applegreen is to expand the footprint of M&S Food in Ireland. The addition of 15 new locations by the end of next year, and many more in the years to come, will enable Applegreen to offer top quality, trusted value M&S products to a broader customer base in Ireland.
