By Bl Mangaluru Bureau
Copyright thehindubusinessline
AWL Agri Business Ltd (formerly Adani Wilmar Ltd), has announced its partnership with the Solvent Extractors’ Association of India (SEA) and Solidaridad Regional Expertise Centre (SREC) to advance the ‘Regenerative Mustard Mission – Sustainable Mustard Farm Project’.
As the lead sponsor, the company has signed a memorandum of understanding (MoU) with SEA during the annual general meeting of the association in Mumbai. The collaboration will be in force till August 2027.
Under this collaboration, 3,000 mustard model farms will be established in nine districts across the country, including Rajasthan, Madhya Pradesh and Haryana, scaling up from the existing 1,500 farms. These model farms will demonstrate regenerative agriculture practices, satellite-based monitoring, soil health management and climate-resilient techniques, aiming to bridge the yield gap in mustard cultivation.
Supporting 20,000 farmers
The initiative seeks to train and support 20,000 farmers through demonstration plots, farmer field schools and digital advisory platforms.
By adopting sustainable practices, this project targets a 30 per cent increase in smallholder productivity and income, directly contributing to India’s National Mission on Edible Oils – Oilseeds (NMEO-OS) and the government’s vision of ‘Aatmanirbhar Bharat’.
A media statement said that the ‘Regenerative Mustard Mission’ will not only help reduce India’s edible oil imports bill but also strengthen farmers’ incomes, environmental stewardship, and consumer trust in sustainable food systems.
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Published on September 26, 2025
