Olipop CEO: If I had to start over in my career, I’d prioritize this skillset above all others—it’s not AI
By Ashton Jackson
Copyright cnbc
Goodwin isn’t the only CEO touting the importance of soft skills — and the reason actually has everything to do with AI. As workplaces become more automated, employers are placing a lot of value on those interpersonal skills that humans can still master far better than any AI programs, according to Amazon Web Services CEO Matt Garman. LinkedIn’s “Skills on the Rise 2025” report also shows that people skills are becoming more in-demand on the job search platform.
“You’re going to want to be creative. You’re going to want to be [good at] critical thinking. And you’re going to want to be flexible,” Garman told CNBC’s “Closing Bell Overtime” on Aug. 8. “I think the ability to learn new things and adapt is going to be just as important as any particular skill that you learn.”
You probably already exercise these people skills — empathy, adaptability, critical thinking, networking and leadership — in some capacity at work or in life, and you can strengthen them with some intentional practice and self-awareness, according to experts like leadership strategist Talia Fox.
For example, the next time you have a conversation with someone, practice active listening and try to ask deep, insightful questions to build emotional intelligence, Fox told CNBC Make It in March 2024.
You can boost your critical thinking the same way, research shows: Ask thoughtful questions and step out of your comfort zone. Grabbing lunch with a colleague you don’t usually speak to or attending a work conference can build adaptability and networking skills.
Professionals with these qualities are highly desirable in Goodwin’s eyes, he said, as they help create an “energized and inspired workforce.”
Want to be your own boss? Sign up for Smarter by CNBC Make It’s new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $127 (plus tax). Offer valid September 16 through September 30, 2025.
Plus, sign up for CNBC Make It’s newsletter to get tips and tricks for success at work, with money and in life, and request to join our exclusive community on LinkedIn to connect with experts and peers.