By Apple Intelligenc

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Apple pulled back the curtain on its latest product lineup during its “Awe Dropping” keynote in Cupertino this week. The hour-long event revealed a host of new products, including the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3.

ZDNET was on-site to cover the announcements, and we’ve compiled a summary of the biggest news from the event. We’ll continue to provide updates as we get them.

What major products were announced?

iPhone 17 series: Apple kicked things off with the standard iPhone 17 for $799, which now features a 120Hz ProMotion display, an enhanced front-facing camera for flexible recording, and an A19 chipset.

The showstealer, however, was arguably the new $999 iPhone Air model, Apple’s thinnest and lightest phone to date. According to Apple, it runs on a more powerful A19 Pro chip, has only one camera sensor due to its limited size, and is durably built.

Also: iPhone 17 Pro vs. iPhone 16 Pro: How to choose

The Pro and Pro Max models — which start at $1,099 and $1,199, respectively — also got a redesigned back cover, with a larger camera visor that houses an enhanced telephoto sensor. A new vapor chamber cooling system keeps the phones running at peak performance for longer, while prolonging the battery life.

Apple Watch Series 11: Apple highlighted how the $399 Apple Watch is an essential piece of personal health and safety technology by sharing real-world, life-saving testimonials. The upcoming Apple Watch Series 11 will be the thinnest and most comfortable watch yet, featuring 5G connectivity, new watch faces, and an extremely scratch-resistant ceramic design.

Apple Watch Ultra 3: The $799 Apple Watch Ultra 3 features a brighter, wider-angle OLED display with thinner bezels, allowing for a larger screen. It will be the first Apple Watch to offer satellite connectivity for emergency messaging and location syncing, along with 5G support. The Ultra 3 is also rated for the longest battery life of any Apple Watch, lasting up to 42 hours on a single charge.

Also: Excited about Apple Watch 11’s hypertension feature? It’s coming to older models too

Apple Watch SE 3: The third-generation $249 Apple Watch SE runs on an S10 chip and now includes a new always-on display. This model also introduces fast charging for the first time, giving users up to eight hours of battery life with just a 15-minute charge. It maintains an 18-hour overall battery life and is compatible with iOS 26, which unlocks advanced features.

AirPods Pro 3: The event began with the launch of the $249 AirPods Pro 3, which feature a multi-port acoustic architecture for improved sound quality on both music and calls.

The new earbuds have twice the active noise cancellation of previous models and a battery life of up to eight hours with ANC on, a four-hour increase. They will also support Live Translation powered by Apple Intelligence and come with new ear tips in five sizes for a better fit.

Also: You can preorder Apple’s new devices this week: iPhone 17, Watch 11, AirPods Pro 3 and more

For more on-site coverage of Apple’s iPhone 17 event, check out our sibling sites’ live blogs at CNET, PCMag, Mashable, and Lifehacker.

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