By Dashiell Wood
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Bowser (no, not that one) will retire from Nintendo at the end of the year
Dashiell Wood
26 September 2025
So long, king Bowser
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(Image credit: Nintendo)
Nintendo of America president Doug Bowser will retire at the end of the year
He will be succeeded by long time Nintendo of America executive Devon Pritchard
Nintendo managing executive officer and corporate director Satoru Shibata will also join Nintendo of America as CEO
Nintendo of America president and chief operating officer Doug Bowser will retire at the end of the year after more than a decade in leadership positions at the company.
Bowser, who became president in 2019, will leave on December 31, 2025. Under his leadership the company launched the successful Nintendo Switch 2 system and expanded into many entertainment ventures including films and theme parks.
“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” said Bowser on the matter of his departure.
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“Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”
Bowser will be succeed by veteran Nintendo of America executive Devon Prichard.
“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself,” Bowser explained.
“She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
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Satoru Shibata, Nintendo managing executive officer and corporate director, will also join Nintendo of America as chief executive officer while containing his other roles.
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Dashiell Wood
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Hardware Writer
Dash is a technology journalist who covers gaming hardware at TechRadar. Before joining the TechRadar team, he was writing gaming articles for some of the UK’s biggest magazines including PLAY, Edge, PC Gamer, and SFX. Now, when he’s not getting his greasy little mitts on the newest hardware or gaming gadget, he can be found listening to J-pop or feverishly devouring the latest Nintendo Switch otome.
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Diablo franchise boss Rod Fergusson is leaving Blizzard after 5 years
As Microsoft lays off thousands of employees, the company insists that Xbox boss Phil Spencer isn’t retiring ‘anytime soon’
Metroid Prime 4: Beyond release date finally confirmed by Nintendo along with Hyrule Warriors: Age of Imprisonment – and they’re both arriving sooner than you think
Mario Tennis Fever and Yoshi and the Mysterious Book announced for Nintendo Switch 2, along with ports of Super Mario Galaxy 1+2 and Super Mario Bros. Wonder DLC
Everything announced at the latest Nintendo Direct from a new Pokemon game to Donkey Kong Bananza DLC, Resident Evil ports, and my live reactions as it happened
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