By Our Staff

Copyright mxmindia

Manforce Condoms, the condom brand from Mankind Pharma, has got AI model Myra Kapoor as its new brand ambassador. The AI model has been conceptualised and executed by Grapes Worldwide.

On the announcement, Rajeev Juneja, Vice Chairman & Managing Director, Mankind Pharma said: “We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction. At Mankind Pharma, we have always embraced innovation that strengthens our connection with consumers, and AI technology opens up incredible opportunities for creative storytelling. Myra embodies our commitment to pushing boundaries and exploring new avenues of engagement. With an AI character, we have limitless creative possibilities, where campaigns can be more dynamic, responsive, and seamlessly aligned with our brand vision. This monsoon campaign marks just the beginning of what we see as a transformative journey in Manforce’s communication.”

Elaborating on the initiative, Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide added: “Working with Manforce Condoms for devising Myra was a breakthrough experience for us. Specialising in curating advanced technology, the AI model goes far beyond the ambit of automation to demonstrate human traits. It is in resonance with the vision of the brand, heralding the way forward for more meaningful communication with the audience.”