For years (since 2019, to be exact), the Nintendo of America president was Bowser. Not really the fictional King of the Koopas, but Doug Bowser, a man who was practically destined to work at Nintendo with that kind of last name. That era is coming to an end, however, as Doug Bowser and Nintendo have announced he will retire at the end of 2025 from his role as president of NOA and chief operating officer. Devon Pritchard, the executive vice president of revenue, marketing, and consumer at Nintendo, will be taking his place.
Along with Bowser leaving his role and Pritchard stepping in, Satoru Shibata will join NOA as its chief executive officer, while maintaining his role in Nintendo Co. Ltd as managing executive officer, board member, and corporate director. Pritchard will also become a member of the board of directors at NOA and a Nintendo Co. Ltd executive officer.
“One of my earliest videogame experiences was playing the arcade version of Donkey Kong,” Bowser said in a press release. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honour of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”
“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence she will guide the company to even greater heights.”
For her part, Pritchard added, “I am humbled and excited to take on this new role. Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”
As Bowser departs, Nintendo Co. Ltd president Shuntaro Furukawa added, “During his tenure, Doug made numerous contributions to bring smiles to the faces of people connected to Nintendo. I would like to express my gratitude for his strong efforts. Devon, who will become the next president, has also made many contributions to Nintendo over the years. I am confident that, like Doug, Devon will continue to support Nintendo’s important mission of creating smiles.”