New York, New York, USA, September 25th, 2025, FinanceWire
Connectmind AI today announced the launch of its platform, designed to help companies run simulated interviews and focus groups with synthetic consumers — AI-driven personas built from market data, behavioral models, and cultural signals. The platform enables organizations to generate insights, test strategies, and co-create actionable ideas in real time.
Co-founder Burcu Agma, a strategist with over a decade of experience advising Fortune 500 brands on innovation and AI-driven marketing, says; “Brands are drowning in data but starving for insight. We built Connectmind AI so marketing and innovation teams can move as fast as culture does without losing depth, nuance, or strategic clarity.”
In a rapidly changing market where trends spread globally in hours and new competitors emerge quickly, traditional research methods are struggling to keep pace. Connectmind AI addresses this challenge by combining synthetic consumers with strategic intelligence, enabling organizations to generate insights, evaluate ideas, and develop strategies in real time.
Synthetic Consumers: A New Era of Research
Connectmind AI generates synthetic versions of a brand’s consumer segments. These always-on personas allow companies to run simulated focus groups, instant interviews, or product tests, delivering insight at scale.
The concept is not about replacing humans, it’s about giving marketers a reliable proxy that mirrors consumer thinking with surprising accuracy. A 2024 Stanford University study found that synthetic consumer responses align with human survey data 85% of the time. And according to Bain (2023), synthetic consumers cut research time in half at one-third the cost. In a marketing landscape often pulled between short-term performance and long-term brand building, Connectmind AI offers rigor and agility at once. Synthetic consumers won’t replace human insight, but they redefine how it’s gathered and applied. Instead of being a static step, consumer understanding becomes an ongoing, dynamic input accessible to every marketer, strategist, and innovator in real time.
For global brands, the scalability is even more striking. Synthetic personas can be localized to reflect different countries and cultures, offering brands a way to stress-test strategies across markets simultaneously.
As marketing legend Philip Kotler once said, “the customer should have a seat in every boardroom. Connectmind AI makes that vision practical by giving brands an always-on version of their consumers, available for input at every stage of strategy. Synthetic consumers won’t replace humans; they make sure brands never lose sight of them.”
Connectmind AI Embeds Insights into Strategic Decision-Making
Unlike most tools that stop at faster research, Connectmind AI embeds insights directly into strategic workflows. At its core, the platform enables Customer Interviews and Focus Groups on demand. On top of that, it offers three strategic modules; AI Strategist, Mind Partner, and Ideation, trained in brand planning, behavioral economics, and marketing science.
These modules function like an extension of a brand’s own strategy team, helping translate consumer responses into sharper positioning, product decisions, and market-ready ideas. Instead of waiting weeks for results and another few weeks for analysis, teams can move from a consumer challenge to a strategic direction in hours.
According to PwC, AI in research & development can reduce time-to-market by up to 50%, a competitive edge in industries where being late by even a quarter can mean losing market share.
As Agma notes, “With Connectmind AI, strategy doesn’t wait for research, research powers strategy in real time.”
Synthetic Research as a Strategic Compass for Brands
Executives cite slow, expensive research as a barrier to agility, while boards demand growth strategies backed by evidence. Global spending on synthetic data generation is growing at 35% annually (Grand View Research), and 88% of marketers already use AI to accelerate insights (SurveyMonkey). Synthetic research provides the missing link: credible enough to guide billion-dollar decisions, yet fast and flexible enough to keep pace with shifting consumer expectations.
“We built Connectmind AI so brands can test product ideas, refine messaging, and stress-test strategies 24/7, with no bottlenecks,” says Agma. For her, the promise of Connectmind AI is in making consumer-driven strategy a continuous capability rather than a slow, episodic task. “We designed it so teams can evaluate ideas; not in months, but in hours. It’s about making strategic thinking faster, sharper, and always informed by consumers.”
From global CPG companies testing new products across 40 markets to fintech companies improving customer onboarding journeys, Connectmind AI provides a strategic tool for navigating complexity and uncertainty, turning the art of listening into the science of action.
About Burcu Agma
Burcu Agma has been at the forefront of AI and marketing strategy for nearly a decade. In 2015, she co-created the Intent Lab within Publicis Groupe in partnership with Northwestern University, pioneering AI-based consumer intent research. Since then, she has advised Fortune 500 companies and startups worldwide, blending science, strategy, and AI to redefine how brands understand audiences. Agma has also spoken at leading industry events, including CES, Adweek, DMEXCO, and TechEU.
About Connectmind AI
Connectmind AI is a next-generation strategy platform that helps brands understand and engage their consumers through synthetic personas and simulated research. By combining AI-driven consumer segments with strategic modules, Connectmind AI enables marketing and innovation teams to run instant interviews, focus groups, and concept tests, transforming insights into strategy in real time.
Users can learn more at connectmind.ai
Or contact:
https://www.linkedin.com/company/connectmindai/
partner@connectmind.ai
Contact
Synthetic Consumers Are the Future of Strategy and Connectmind AI Is Leading the Way
Connectmind.ai
Connectmind.ai