By Robson McCallister

Copyright birminghammail

Rackhams, the department store with a rich history in Birmingham , has returned in a new capacity. Under new ownership, Rackhams is now online-only and offers free delivery on every order. From fashion and beauty to home and garden, Rackhams blends premium brands with everyday favourites under one website. Read More: West Midlands pub reopens – and is so popular it turns Google ‘red’ Rackhams is a name which brings decades of memories to Brummies after it opened in 1881. After being purchased by House of Fraser in 1959, the name Rackhams was eventually dropped in 2000. With a name associated with the high street, the new era highlights the growing change of online shopping. Rackhams CEO Mark Jordan said: “At Rackhams, our marketplace-first approach is not a side project — it is the business. “Because of that, we put equal weight on the experience for both our customers and our partners. “Unlike bolt-on marketplaces, which rarely command the time and resources needed to deliver real pre- and post-sales support, we are built from the ground up to make that support central. “That’s why we can promise an exceptional experience at every stage. “Having previously built an online retail business to more than £100 million in annual turnover, I wanted to take those lessons in scaling and apply them to a new kind of department store.” Whilst purchasing in-store might be over for present-day shoppers, Rackhams is expected to retain the quality which made it a favourite for customers of the past. With a soft launch and growing customer base, Brummies can once again shop at Rackhams in style.