By Jessica Alvarado Gamez
Copyright denverpost
Global toy retailer Toys ”R” Us is coming to the Denver Premium Outlets in Thornton, just in time for the Christmas shopping season.
A mall representative confirmed the opening with The Post on Tuesday afternoon and said, “It’s Colorado’s only holiday pop-up location, conveniently located next to the giant Play Park,” adding that the store is expected to open on Dec. 1 and will cover more than 13,000 square feet.
The store opening comes after Toys “R” Us announced last week that it is expanding alongside its partner, Go! Retail Group, with plans to launch 10 new flagship stores and 20 seasonal holiday shops by the end of the year.
The company operates flagship stores at American Dream and Mall of America, as well as locations in Chicago and Texas. Additionally, Toys “R” Us is inside every Macy’s store nationwide and has a dedicated store at Dallas Fort Worth Airport.
Toys “R” Us is also planning to grow its footprint with military families, with six new stores slated to open through its partnership with NEXCOM, building on the first two already serving U.S. Navy and military bases.
Globally, Toys “R” Us is expanding into new markets such as Chile, Peru, Venezuela, Ecuador, Morocco and Lebanon. The company is also reestablishing a presence in Turkey.
The brand is further strengthening its footprint in major markets such as the UK, Mexico, South Africa, Asia and South Korea, where it is introducing new concept formats with partner LOTTE.
“As we head into the most magical time of the year, Toys “R” Us is reaching more kids and families than ever before,” said Kimberly Miller, global chief marketing officer.
Toys “R” Us filed for bankruptcy in 2017, crushed by the lower prices and convenience of online shopping.
In 2021, WHP Global, a New York-based brand management firm, acquired a controlling interest in Tru Kids Inc., parent company to Toys “R” Us (“TRU”), Babies “R” Us, Geoffrey the Giraffe brands and more than 20 established related consumer toy and baby brands.
Now, Toys “R” Us generates more than $2 billion in global retail sales annually through more than 1,500 stores and e-commerce businesses in 35 countries.
WHP Global has a portfolio of consumer brands, including fashion brands such as Vera Wang and Express, that generate over $7 billion in retail sales, according to their website.
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