By Ishita Ganguly

Copyright startuppedia

“Kitchenware brand P-Tal (Punjab Thathera Art Legacy), which sells handcrafted copper, brass, and bronze items, has raised $3 million in its Series A round led by VC Grid and Zerodha founder Nithin Kamath”s Rainmatter.Advertisment US-based Connecticut Innovations, Anicut Capital, Zeropearl VC, and angel investors also participated in the round. About P-Tal P-Tal”s copper, brass, and bronze products start from Rs. 1,500 and are available as cooking utensils, tableware, dinnerware, and everyday essentials. The startup was launched as a student initiative at Shri Ram College of Commerce by Aditya Agrawal, Kirti Goel, and Gaurav Garg. P-TAL has evolved into a fast-scaling premium lifestyle brand. The company partners with 100+ artisan families based in Jandiala Guru, Amritsar and Jagadhri, Haryana, raising their monthly incomes from as little as ₹2,000 to over ₹60,000, while safeguarding a 500-year-old legacy. The brand”s flagship stores in Delhi—GK-1 and Vasant Kunj are complemented by a digital presence on its own direct-to-consumer website, Shopify, Amazon, Instamart, Blinkit, and global marketplaces. P-TAL”s exports to the US, UK, Europe, and the Middle East account for more than 55% of its total business. The brand now aims to expand further across these regions, driven by growing demand for sustainable, wellness-focused lifestyle products. Over the next three to five years, its international business is projected to contribute over 75% of overall revenue. Investments will be directed towards product innovation, technology-led supply chain efficiencies, and empowering artisan communities in India. Co-founder speaks On the funding announcement, Aditya Agrawal, Co-founder and CEO of the startup, said, “This fundraise is not just capital; it means something deeper for us. It”s a partnership with visionary investors, who believe as deeply as we do in the revival of beauty and the benefits of traditional metals like brass, copper and bronze and their place in the global homes and kitchens. We stand at the intersection of timeless heritage and modern utility, and this partnership fuels our mission to take P•TAL from the homes of India”s artisans to households across the world.” “With this backing, we are poised to scale globally, reimagining what “Made in India” means: craft that carries soul, design that speaks the future, and products that are healthy and last generations. This is just the beginning, and together, we are building a brand that will make India proud on the world stage,” he added. In 2023, the D2C brand raised about $5,50,000, led by Titan Capital, bringing the company”s total fundraising close to $3.6 million. The new round comes at a time when the premium kitchenware segment is gaining the attention of venture capital firms. With its philosophy of “Artful Utility”, P-TAL is blending heritage, health, and design to build India”s first truly global heritage and lifestyle brand. Positioned at the intersection of wellness, sustainability, and conscious luxury, the startup is primed to tap into a $1 billion premium kitchenware market in India and a $10 billion-plus global opportunity. Also read: “Reducing imports and increasing exports is the biggest form of nationalism,’ says Nitin Gadkari (startuppedia.in)”