A new family entertainment center is slated to revive the first movie theater & former gym in Temecula, in the Town Square Shopping Center..
TEMECULA, CA — Launch Entertainment (Launch) has secured a location for its latest park coming to Southern California, inside Temecula’s Town Square shopping center. Husband-and-wife entrepreneurs Sejal and Trushar Patel have signed a lease to bring Launch Entertainment to Temecula, at the site of the city’s original movie theater and former 24 Hour Fitness Center in the Target Shopping Center, according to the franchise.
In mid-August, Launch Family Entertainment received its Conditional Use Permit for the family fun center, according to Planning Commission documents. The center will provide trampolines, arcade games, mini golf, a soft play area, a basketball court, axe-throwing, and a virtual reality area, along with a restaurant/cafe with an ABC Type 41 license to serve beer and wine at the building located at 27520 Ynez Road.
“The park is now under development and will soon deliver attractions and experiences for families across Riverside County,” a spokesperson for the franchise said.
“Guests can look forward to a wide range of activities, including bowling, arcade games, mini golf, trampolines, an augmented rock wall, mixed reality playground, F2 simulators, and a soft play area for toddlers.”
The park will also feature Launch’s Krave restaurant and bar, making it a go-to destination for birthday parties, group outings, and everyday family fun.
Seja Patel spoke on the need for such a business in town.
“While Temecula is full of amazing wineries, restaurants, and outdoor activities, there hasn’t been a large-scale family entertainment destination like Launch Entertainment until now,” she said. “Temecula is known for its strong sense of community, and that’s exactly what Launch is all about – bringing people together. We’re excited to give local families a place that feels like it belongs to them, where they can connect, play, and make lasting memories close to home.”
Sejal Patel’s entrepreneurial drive is deeply rooted in her upbringing.
Growing up in a family of hardworking business owners, she developed a strong business acumen that has guided her professional journey. Her career has spanned nursing, early childhood education, and business operations, experiences she describes as a natural progression shaped by her parents’ example. Her husband, Trushar Patel, is a pilot and brings his own discipline and leadership experience to the venture.
Craig Erlich, Chief Executive Officer at Launch Entertainment, discussed the franchise’s expansion in the Golden State.
“We’re thrilled to expand Launch’s presence in Southern California with such a community-centered location in Temecula,” Erlich said. “With its family-centered culture, this market is a perfect fit for our brand, and we’re confident Sejal and Trushar will deliver an incredible experience for local families.”
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