By Caroline Tell,Contributor,Maya Angelou

Copyright forbes

Alex Georgy spotted a void the moment she graduated college: women in media and social needed a place to gather, not just online but around an actual table. So she launched Bloggers Who Brunch, a platform and experiential agency for companies seeking the creative energy of digital tastemakers. What began as casual brunch meetups soon evolved into a cultural connector – bringing together creators, marketers and industry voices in real life.

In an era when the majority of networking happens on an Iphone, Georgy leaned into the power of in-person connection. The result is a community that feels as stylish as it is strategic, and a brand that’s grown into a go-to partner for companies like Netflix, Bumble, Universal, Erewhon and FAGE – to name a few. It doesn’t hurt that Georgy is a trendsetter herself, constantly snapping fit-checks for her 100,000 Instagram followers.

We sat down with Georgy to hear, in her own words, the story of her style evolution, her daily rhythm as a mother, wife and founder, and how she’s impacting global businesses at the intersection of fashion and influence.

Alex Georgy
Julia Schweiss

I would describe my personal style as timeless, elevated, and intentional, while still being comfortable. I believe in the kind of wardrobe that makes you feel powerful but never overdone. Pieces that transition seamlessly from a business meeting to a dinner out. Comfort doesn’t have to mean casual; it can still be incredibly polished. To me, true style is about being refined without ever trying too hard.

The biggest influence on my aesthetic is travel. It has been my greatest teacher. Being immersed in different cultures has deeply shaped how I approach style. Those experiences have given me a global perspective, reminding me that fashion is less about following rules and more about absorbing the essence of how people live, move, and express themselves. That influence shows up in everything I do, from my wardrobe to the experiences I create for brands.

The signature piece I always return to, no matter the season or trend, is satin pants. They’re versatile enough to move through every season, elevated enough to look perfectly styled, yet comfortable enough to feel like pajamas. That duality, luxury paired with comfort, really reflects my approach to fashion and to life.

The way my style has evolved is that I experimented a lot with trends, trying to figure out what resonated with me. Over time, I refined my eye and became far more intentional. Today, my wardrobe is anchored in longevity: pieces that are beautifully made, that I’ll still love ten years from now. It’s less about having more, and more about investing in quality pieces you truly love and can wear time and time again

My day begins with intentionality. I’m intentional about my morning routine because I truly believe it sets the tone for everything that follows. I wake up between 5:30 and 6 am, drink a full glass of water, and gratitude journal. I make my bed, small rituals that give a sense of accomplishment before the day even starts. Coffee, a walk outside with my son and dog to feel the sun on our faces, and a workout are all non-negotiable. Movement is critical for me, not just for my physical health but for my mental clarity. I cook breakfast for my son, which is one of the most grounding and meaningful parts of my day. I keep my mornings completely free of social media or emails. That sacred time allows me to be fully present and show up as the best version of myself once the day begins.

My creative process looks like a mood, a color, a texture, or a feeling I want to evoke. From there, I layer in storytelling. Whether it’s an outfit, a piece of content, or an experiential event for a brand, I think of it as an immersive world. It’s not just about how something looks, but about how it makes people feel. My goal is always to create moments that people carry with them long after the experience ends. A quote by Maya Angelou has always stuck with me: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That’s exactly how I approach everything I create.

Travel and culture shape the way I approach my work in that every trip sparks inspiration. It could be the monogrammed linen napkins in a small Italian boutique or the way a Parisian woman makes walking down the street with a baguette look effortlessly chic. These details stay with me. Travel and culture provide context, texture, and depth. They remind me that style is both deeply personal and universally human.

I realized my personal style could become a career when I saw how style and storytelling could translate into real world experiences for brands. What began as sharing my passion online became the foundation for building a business, one that creates entire worlds, both digital and IRL, for people to step into. That was when I realized style wasn’t just an outlet for self expression; it was a career path that could inspire and impact others at scale.

The values that anchor the way I live and create are wellness and balance – they are non-negotiable. I can’t lead a team, a business, or a family without first being grounded myself. Beauty, to me, is about intention and detail in everything from how I dress to how I set a table. I love creating small moments, both for myself and in my events, that romanticize life: the small details that make the everyday feel extraordinary. And community is the heartbeat of it all. Whether through my agency, my content, or my events, everything I do is rooted in connection. At the end of the day, we crave human connection it’s in our DNA.

I stay authentic by never chasing trends for the sake of staying relevant. I share what truly excites me, whether it’s a look, a project, or a mindset. Authenticity is magnetic, when you’re rooted in your own vision, people naturally connect to it. That’s what keeps me aligned while also trying to inspire others.

What’s next for me professionally is creating spaces, both IRL and digital, that blur the lines between style, wellness, and community. I’m exploring projects that feel deeply personal to me but also expansive enough to touch people on a global scale. I don’t want to reveal too much yet, but I will say this: it’s about building something that inspires people to dream bigger, and gives them the tools to actually do it.

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