By Ht Syndication

Copyright hindustantimes

In a strategic move set to redefine the sports nutrition market in South Asia, Ronnie Coleman Signature Series (RCSS) has partnered with Bright Lifecare (HealthKart) to bring its globally renowned supplements to India and surrounding markets. This exclusive partnership marks a powerful collaboration between one of bodybuilding’s biggest legends and India’s leading health and wellness powerhouse.Founded by 8-time Mr. Olympia Ronnie Coleman, RCSS is known for its high-performance, no-compromise formulations trusted by elite athletes in over 120 countries. Now, with the support of Bright Lifecare, the brand is set to reach fitness enthusiasts, athletes, and gym-goers across India, Nepal, Bangladesh, and Sri Lanka.A Power-Packed AllianceThe collaboration gives HealthKart exclusive rights to manufacture, distribute, and retail RCSS products across the Indian subcontinent including fan-favorite formulations like Yeah Buddy, King Whey, and Pro-Antium.This union leverages the strengths of two leaders: RCSS’s globally benchmarked product innovation and HealthKart’s unmatched reach, retail presence, and manufacturing infrastructure.To further strengthen consumer trust and accessibility, the official India website – www.ronniecoleman.net.in , will be going live soon, offering athletes and fitness enthusiasts a direct destination for authentic RCSS products.“More and more people are taking up fitness seriously across the Indian subcontinent, which includes India, Sri Lanka, Nepal, Bangladesh. With it, the hunger for real, high-quality supplements is only getting stronger. That’s why we’re teaming up with HealthKart, a team that deeply understands consumers across online & offline channels, has built some of the biggest nutrition brands in the region, scaled them in Asia and shares our no-compromise mindset we built Ronnie Coleman Signature Series with. This isn’t just a partnership, this is the start of something legendary. Time to bring the heat. Yeah Buddy!”— Ronnie Coleman, the legendFrom its headquarters in the U.S., RCSS has built a loyal global following with its hardcore performance ethos. Now, India’s rapidly growing fitness consumer base fueled by social media, urban wellness trends, and digital-first retail habits is primed for the next level.“This partnership gives us a more direct and focused reach in these key markets, powered by HealthKart’s unmatched manufacturing infrastructure at par with highest international standards of quality & compliance along with retail and e-commerce expertise.”— Brendan Ahern, CEO, Ronnie Coleman Signature SeriesBuilt for Scale, Backed by TrustFounded in 2011, Bright Lifecare (HealthKart) has built India’s largest nutrition platform, with leading brands like MuscleBlaze, Gritzo, HK Vitals, and TrueBasics. Its deep-rooted expertise in R&D, regulatory affairs, and US FDA–registered manufacturing facilities makes it an ideal partner for global brands looking to scale responsibly in India.“Entering new markets may look simple, but unlocking true scale is where most global brands struggle, especially amid complex regulations and fast-changing consumer needs. At HealthKart, our world class in-house R&D, regulatory expertise, and multiple US FDA–registered manufacturing facilities bridge this gap seamlessly. Backed by over a decade of experience in building brands and marketing, we understand what it takes to scale in this sector. In an online-first market like India, many brands struggle to adapt to emerging channels without the right marketing backbone and that’s where we bring a decisive advantage.”— Sameer Maheshwari, Founder & CEO, HealthKart“The problem of unauthentic, locally made fake supplements plagues international & imported brands due to pricing gaps & absence of local checks. With fully-integrated warehousing, 230 HealthKart stores, strong e-commerce and quick commerce partnerships, and sales coverage across India, Nepal, Sri Lanka, and Bangladesh, we deliver unmatched speed and scale ensuring true accessibility to genuine, high-quality products to the end consumer.”— Kaustuv Paliwal, Senior Vice President, HealthKartA Long-Term CommitmentThis is more than a business agreement, it’s a shared journey. In a strong show of alignment and commitment, Ronnie Coleman has also become an equity partner in HealthKart, cementing a long-term vision to grow together in one of the world’s most dynamic health markets.By combining RCSS’s legacy of excellence with HealthKart’s trusted infrastructure and market knowledge, the partnership sets a new gold standard for how international fitness brands can localize, scale, and build consumer trust in India and South Asia.As Ronnie Coleman himself says, “Time to bring the heat. Yeah Buddy!”Note to readers: This article is part of HT’s paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.Want to get your story featured as above? click here!