By Website Editor

Copyright daily-mail

CHEWE KALIWILE

UNIBRA has officially launched Skol Beer in Zambia, promising to invest in local development and collaborate with trusted partners.
Speaking at the launch in Lusaka, Unibra business development manager Antonio Charlier said the company is looking to foster long-term growth and sustainability in Zambia.
“Our company’s success hinges on the trust of public authorities, the support of private stakeholders and the endorsement of the Zambian people. Today’s launch is not just a celebration but also a commitment, a pact of trust, vision, and shared growth,” Charlier said.
“Our strategy includes conducting thorough market research to understand local expectations and economic dynamics. Collaborating with experienced local partners who share SKOL’s vision for development and investing in the medium term. Potentially establishing local production to create jobs, support local agriculture and ensure a sustainable presence.”
He said the beer will be distributed by L&A Logistics.
Meanwhile, L&A Logistics spokesperson Tionge Nyirenda said the partnership will help grow their in the fast moving consumer goods market.
“As L&A Logistics we happy to be in this partnership with Unibra. This partnership is big for us seeing that it creates employment for our people. Today we open a new and exciting chapter with the launch of SKOL Lager. This is not just another product in our portfolio. SKOL is a brand with deep heritage, international recognition, and a spirit of quality and refreshment that we believe will resonate with the Zambian market,” Nyirenda said.
“Bringing SKOL closer to consumers will require a collective effort and we are confident that with your support as our partners and customers, SKOL will soon become a household name in Zambia.I would also like to take this opportunity to extend our deepest gratitude to Antoine and the entire Unibra team for choosing L&ALogistics as a trusted partner. Your confidence in our ability and your commitment to building this brand with us in Zambia is something we value greatly.”
SKOL Beer aims to be part of a broader African initiative to build strong, authentic brands rooted in local culture.
SKOL is brewed in Rwanda and is also present in neighbouring countries such as Democratic Republic of Congo, Congo-Brazzaville, Uganda, Cameroon, as well as Mozambique…https://enews.daily-mail.co.zm