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    BPCL’s radio campaign for mechanics

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    BPCL’s radio campaign for mechanics

    Bharat Petroleum Corporation Limited (BPCL), through its lubricants brand Mak Lubricants, has launched a nationwide radio campaign titled ‘Thank you, Mechanics – for Safe and Smooth Journeys’.

    Spanning 116 cities with over 18,000 spots on 13 leading stations, the campaign features brand ambassador Rahul Dravid in multi-lingual jingles. RJs will also travel to more than 200 transport hubs to interact with mechanics live.

    Said S Kannan, Business Head (Lubes), BPCL: “As Bharat Petroleum celebrates its 50th year of foundation, MAK Lubricants is proud to dedicate this campaign to the mechanic community…”

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