The Swift Effect, NBCUniversal Local’s Emmy-nominated docuseries. which covers Taylor Swift‘s economic and brand power, will kick off its second season next month. The new episode “A New Era” will premiere Oct. 2 on Peacock and the NBC-owned stations’ FAST channels (10:30 pm & 11:30 pm ET) to coincide with the release of Swift’s new album, The Life of a Showgirl. The new episode will encore on CNBC and NBC News Now on Oct. 4, and on NBC-owned stations beginning Oct. 5. You can watch the trailer below.
The Swift Effect, which premiered in November 2024, examines how the superstar performer has built her brand into an economic engine that has redefined the music business, generated billions of dollars in revenue, and influenced a range of fields, such as fashion, sports, education and philanthropy. The series also details the business acumen and deep fan connection that made Swift one of the world’s most influential people.
The docuseries is produced by NBCU Local storyteller Cody Broadway with NBCU Local Vice President of Programming & Partnerships Diane Petzke serving as the executive producer. The original four-part season of The Swift Effect was nominated for a 2025 Daytime Emmy Award in the Arts and Popular Culture Program category.
“We’re thrilled to present the next installment our series just as she embarks on the next phase of her groundbreaking career with her highly anticipated new album and the personal news she recently announced,” said Petzke. “Her remarkable story as a performer, businesswoman and cultural icon continues to expand and evolve, and we’re proud to continue to explore her and her impact in a meaningful way.”
The new episode, The Swift Effect: A New Era, reveals Swift’s impact on the rise of fan-led media, the growth of Swift-focused journalism, and the way traditional outlets now approach coverage of her work. The new episode explores how Swift has redefined the balance of power between artist, audience and the press through the lens of influencers, podcasters, established media figures and other leading experts.
“With each new episode of The Swift Effect, we’re showcasing another layer of Taylor Swift’s influence—not just as an artist, but as a force reshaping industries,” said Broadway. “This next chapter continues to spotlight the ripple effects of her creativity, showing how one person’s vision can spark cultural and economic transformation on a global scale.”