Magnum plans to use NotCo’s AI to look at the calories in ice cream, make new plant-based products and help manage rising commodity costs, said Zbigniew Lewicki, chief research, design and innovation officer at the Magnum Ice Cream Company, in a statement.
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Lewicki said consumers want to indulge but are also looking for smaller portions and more sustainable products.
Magnum, which also includes the Ben & Jerry’s and Cornetto ice cream brands, is one of more than a dozen consumer goods companies working with NotCo to overhaul their products, said CEO Matias Muchnick.
Over the last few years, major food makers have used the company’s AI to try to more quickly respond to changing consumer tastes inspired by the Make America Healthy Again movement and surging inflation in raw ingredients like cocoa, Muchnick said.
The companies are using NotCo’s technology to find replacements for synthetic dyes, reducing sugar and finding the next viral flavor, like Dubai chocolate, Muchnick said.
Reporting by Jessica DiNapoli in New York; Editing by Lisa Shumaker
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New York-based reporter covering U.S. consumer products and the companies that make them, and the role they play in the economy. Previously reported on corporate boards and distressed companies. Her work has included high-impact stories on CEO pay, Wall Street bubbles and retail bankruptcies.