Dunkin’ Rewards members can grab a free medium coffee on National Coffee Day, Sept. 29, while the coffee chain debuts a unique partnership with sleep technology company Hatch to bring coffee sounds into customers’ morning routines.
The promotion allows Dunkin’ Rewards members to receive one free medium hot or iced coffee with purchase through the Dunkin’ app on Monday, Sept. 29. The offer excludes cold brew and nitro cold brew options and is not available on delivery platforms.
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Beyond the free coffee offer, Dunkin’ has partnered with Hatch to create what they call a first-of-its-kind coffee alarm and sunrise experience. The collaboration introduces the “Brew and Renew” alarm, which features sounds of coffee preparation including beans tumbling, espresso steaming and coffee pouring, all set against ambient music.
The experience pairs with “Dunkin’ Dawn,” a sunrise simulation featuring Dunkin’s signature pink and orange colors. Both features are available exclusively through Hatch+ premium content subscription on Restore 2 and Restore 3 devices.
“For more than 75 years, Dunkin’ has been known for brewing a great cup of coffee, and doing it with the speed and convenience people count on us for,” said Jill Nelson, Chief Marketing Officer at Dunkin’. “National Coffee Day is one of our favorite moments of the year to celebrate those who love coffee most. From treating Dunkin’ Rewards members to a free cup of coffee to teaming up with Hatch on a new way to rise and shine, we’re always finding new ways to fuel mornings.”
Erin Merani, VP of Marketing at Hatch, said the partnership makes sense for both companies. “Sleep and coffee are the bookends of a great day. We’re thrilled to partner with Dunkin’ to bring a latte fun to people’s mornings in a way only Hatch can deliver.”
The new alarm and sunrise features launched Sept. 22 on Hatch+ premium subscription, which costs $4.99 per month or $49.99 annually. The subscription includes additional sleep-focused content such as meditations, ASMR experiences and bedtime podcasts. New users receive a free 30-day trial with each Restore device.
Customers who are not yet Dunkin’ Rewards members can sign up for free through the Dunkin’ app or at dunkinrewards.com. The rewards program allows members to earn points toward free food and drinks, access exclusive deals and place orders ahead of time.
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