By Tionsronnie Coleman

Copyright indiatimes

Spotlight Wire

In a significant move for India’s fitness and nutrition industry, Ronnie Coleman Signature Series (RCSS) has officially entered into an exclusive strategic partnership with Bright Lifecare (HealthKart), one of India’s leading health and wellness companies. This move brings the iconic global supplement brand, founded by “eight-time Mr. Olympia” Ronnie Coleman, directly to Indian consumers. This collaboration is likely to fuel the Indian Subcontinent’s sports nutrition landscape.Under this collaboration, HealthKart will become the exclusive manufacturer, distributor, and retailer of RCSS’s globally renowned fitness nutrition range across the Indian Subcontinent, including countries such as Sri Lanka, Nepal, and Bangladesh. Products such as Yeah Buddy, King Whey, and Pro-Antium will now be accessible to a broader audience of athletes, bodybuilders, and fitness enthusiasts across South Asia.A strategic power move in sports nutritionThis isn’t just another international expansion; it’s the union of two global powerhouses. RCSS is known around the world for its hardcore, no-compromise performance ethos, and Bright Lifecare (HealthKart) has been instrumental in building some of India’s most trusted nutrition brands, such as MuscleBlaze, HK Vitals, Gritzo, Fuel One and TrueBasics since 2011.Together, they bring unmatched synergy: world-class formulations from RCSS paired with HealthKart’s manufacturing, retail, digital, and e-commerce capabilities. Live EventsTo further strengthen consumer trust and accessibility, the official India website, www.ronniecoleman.net.in, will be going live soon, making authentic RCSS products easily accessible to athletes and fitness enthusiasts.“More and more people are taking up fitness seriously across the Indian subcontinent, which includes India, Sri Lanka, Nepal, and Bangladesh. With it, the hunger for real, high-quality supplements is only getting stronger. That’s why we’re teaming up with HealthKart, a team that deeply understands consumers across online and offline channels, has built some of the biggest nutrition brands in the region, scaled them in Asia and shares our no-compromise mindset we built Ronnie Coleman Signature Series with. This isn’t just a partnership; this is the start of something legendary. Time to bring the heat. Yeah Buddy!” said Ronnie Coleman, the renowned bodybuilder, on the occasion of the launch.Unlocking new markets with a shared visionWith the appetite for authentic, science-backed sports supplements growing rapidly in India, this partnership is a strategic fit for both parties. Bright Lifecare’s end-to-end capabilities from R&D and regulatory compliance with the US FDA–registered manufacturing facilities, warehousing, and an omnichannel sales footprint offer RCSS a seamless and scalable launchpad for regional dominance.“This partnership gives us a more direct and focused reach in these key markets, powered by HealthKart’s unmatched manufacturing infrastructure at par with the highest international standards of quality and compliance, along with retail and e-commerce expertise,” added Brendan Ahern, CEO of Ronnie Coleman Signature Series.-“Entering new markets may look simple, but unlocking true scale is where most global brands struggle, especially amid complex regulations and fast-changing consumer needs. At HealthKart, our world-class in-house R&D, regulatory expertise, and multiple US FDA–registered manufacturing facilities bridge this gap seamlessly. Backed by over a decade of experience in building brands and marketing, we understand what it takes to scale in this sector. In an online-first market like India, many brands struggle to adapt to emerging channels without the right marketing backbone and that’s where we bring a decisive advantage,” said Sameer Maheshwari, Founder & CEO, HealthKart.-Commenting on the significance of warehousing and logistics in scaling, Kaustuv Paliwal, Senior Vice President, HealthKart, said: “The problem of unauthentic, locally made fake supplements plagues international and imported brands due to pricing gaps and absence of local checks. With fully-integrated warehousing, 230 HealthKart stores, strong e-commerce and quick commerce partnerships, and sales coverage across India, Nepal, Sri Lanka, and Bangladesh, we deliver unmatched speed and scale, ensuring true accessibility to genuine, high-quality products to the end consumer.”-More than a partnership, a shared futureRonnie Coleman himself has become an equity partner in HealthKart, reinforcing the deep trust and shared vision behind the alliance.Beyond making world-class sports nutrition products for South Asian consumers, this partnership is also a potential launchpad for other international brands to localise, scale, and thrive in complex, fast-growing markets.As the fitness boom continues across the subcontinent, the arrival of the Ronnie Coleman Signature Series, powered by HealthKart’s proven infrastructure, marks a pivotal moment in making elite, globally trusted supplements accessible to millions.Disclaimer: The views and opinions expressed in the story are the independent professional judgement of the experts and we do not take any responsibility for the accuracy of their views. This should not be considered as a substitute for medical advice. Please consult your treating physician for more details. Bright Lifecare is solely liable for the correctness, reliability of the content and /or compliance with applicable laws. The above is non-editorial content and TIL does not guarantee, vouch or endorse any of it. Please take all steps necessary to ascertain that any information and content provided is correct, updated, and verified.Add as a Reliable and Trusted News Source Add Now!
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onRonnie Coleman Signature Seriesfitness nutrition market Indiagenuine sports nutrition productsexclusive partnership Ronnie Coleman HealthKartsports supplementsinternational expansion in nutritionbodybuilding nutritionSouth Asia fitness productsHealthKart(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless