By Natascha Rivera
Copyright euroweeklynews
THE ALMERIA Provincial Council, in an effort to promote the excellent tourism of the region, will be showcasing various tourism attractions of its 103 municipalities at some of the world’s most important tourism fairs, taking place in various countries including Germany, France, the UK, and Portugal. These fairs, which began this month and will take place until December 4, have been internationally renowned and aim to highlight the hotspots of various regions for large industry giants operating in the travel industry, including airlines, travel agents, and tour operating companies.
The Costa de Almeria will be present at up to 15 of these events, to put their best foot forward on the tourism front. This effort, by part of the Provincial Council’s Tourism Service, is part of a larger strategy to encourage even more tourism in Almeria and will open professional and public workshops to highlight the region’s shining hubs, including the towns of Mojacar and Albox, the Cabo de Gata-Nijar Natural park, and its many soft and sandy beaches. The campaign’s slogan speaks for itself: “Almeria and that’s all you need.”
The campaign has so far been widespread on media outlets including radio, print media, magazines, television, and social media. The effort is especially being aimed at the British market, especially in the cities of Manchester, from which Almeria receives the most British tourists, and Liverpool, which in 2026 will have a direct flight to Almeria for the first time. The Costa de Almeria already has a booming British expatriate presence and is a major draw for holidaymaking Britons.
Costa de Almeria will also be attending, for the first time, the Aviareps workshop in Copenhagen, which is aimed at the Nordic travel industry. It will be a key factor in promoting business growth and networking for the region, making the Costa more appealing to potential Nordic tourists and ties.
The activities included in the campaign will give Almeria officials a chance to directly connect with interested consumers in the tourism and travel market, and continue to emblazon Almeria on the map as a top destination for Brits in spectacular Spain.
