By Subadh Nayak

Copyright kalingatv

Bhubaneswar: “There is no shortcut to success – hard work has no substitute,” said H.M. Bangur, Chairman of Shree Cement, while addressing the Marketing Conclave organised by KIIT School of Management on Saturday.

Speaking to an audience of young management students, Bangur stressed that those who cultivate the discipline of consistent hard work are the ones who will truly stand out in their careers.

He called upon students to balance ambition with values, invest in themselves, and embrace humility. Drawing from his own habit of sitting for the CAT exam for two decades to test his relevance, he said, “In life, your unseen discipline, humility, and integrity may not be noticed immediately, but they are what will carry you forward.”

He lauded the vision of KIIT and KISS Founder Dr Achyuta Samanta for transforming a dream of inclusive education into one of India’s most respected institutions such as KIIT and KISS.

Bangur confided that he sits for CAT exam every year as a policy of self-feedback to keep himself relevant with contemporary times. “There is one danger in success – people around you stop giving honest feedback”.

The conclave featured a panel discussion on “The Advertiser of Tomorrow: How AI Is Reshaping Creativity, Media, and the Consumer Mind.”

The panel deliberated on how AI is transforming marketing and advertising, enhancing creativity, improving operational efficiency, and customer engagement.

The panel highlighted the importance of sustainability, inclusivity, and consumer-centric approaches in shaping the future of marketing, providing students and professionals with practical insights and guidance to navigate a rapidly evolving industry landscape.

During the occasion workshops held on Data Driven & Tech Enabled: Marketing That is Smatter not Louder; Climate x Creativity: Designing Youth-Led Climate Action Campaigns; Influencers vs. Advocates: Who Should You Partner With; Beyond Discounts: Loyalty Programs that Actually Work and Why We Pay What We Pay: Pricing Psychology Uncovered.

The marketing conclave was attended by the Vice Chancellor of KIIT Prof Saranjit Singh, Registrar Prof J R Mohanty, Prof. Kumar Mohanty, Director, School of Management, Prof. Arvind Tripathy, Dean, School of Management and others.

Also Read: KIIT-KISS And UNESCO MGIEP Join Hands To Advance The SDG Goals