By Marc Guberti

Copyright benzinga

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EBay Inc. (EBAY) is reaffirming its standing as a key player in e-commerce. Improved margins, rising sales, and the strength of a robust industry have all helped push the stock higher this year as the company proves it can compete with top rivals like Amazon.

In this article, we’ll look at eBay’s latest share price, analyst sentiment, multiyear price forecasts, and the key strategies that are playing a critical role in the company’s path going forward.

Current Stock Overview

Market Cap: $42 billion

Trailing P/E Ratio: 20.18

Forward P/E Ratio: 15.34

1-Year return: 44%

2025 YTD: 47%

EBay shares have rallied 47% since the beginning of the year and are trading at around $91 as of September 2025. A strong Q2 earnings report released at the end of July lifted the stock 18% the following day. EBay’s trailing 20.18 P/E ratio is lower than the S&P 500’s trailing 29.24, which may indicate a good buying opportunity.

In the second quarter, the e-commerce giant delivered 6% year-over-year revenue growth and a 64% rise in net income growth. These numbers are even more impressive since the stock has a reasonable P/E ratio. Investors wouldn’t have been as pleased with eBay’s results if the stock had a much higher P/E, since they can only justify a high valuation with a double-digit financial growth rate that outpaces most e-commerce stocks.

EBay still faces intense competition from Amazon, but with Grand View Research projecting an 18.9% CAGR for the global market up to 2030, revenue could increase. The company still must address weak 1% year-over-year growth in active buyers, as well as increased costs due to tariffs.

EBAY has a consensus Hold rating from 28 analysts, according to Benzinga. The average price target is $79.04 per share, which suggests a 13.2% downside. The highest price target is $102, and the lowest is $52. The three most recent ratings suggest a near-term average target of $96, suggesting a 5.7% upside.

Quick Snapshot Table of Predictions

The forecast range in this table is based on algorithmic projections provided by CoinCodex. These models use historical price trends, volatility patterns and moving averages to estimate future stock prices over multiple time horizons.

Bull & Bear Case

EBay has impressed investors as margins improve and the industry outlook brightens, but bears are questioning the stock’s long-term prospects amid stiff competition and trade challenges.

Rising margins make the valuation more reasonable compared to the S&P 500The e-commerce industry is projected to maintain a 18.9% CAGR through 2030, which should benefit eBay stockGross merchandise volume increased by 6% year-over-year to $19.5 billion in the second quarter

Rising competition can limit eBay’s future growth opportunitiesThe number of active buyers only increased by 1% year-over-year, suggesting limited upsideDecelerating revenue growth in the future can put pressure on the valuationTariffs and economic uncertainty can put pressure on the stock

Stock Price Prediction for 2025

Forecast Range: $89.68 – $97.24

CoinCodex forecasts eBay reaching an average estimated value of $93.43 per share this year, implying a slight increase from the current price. eBay’s rising margins and the booming growth of e-commerce as a whole can support further upside.

Stock Price Prediction for 2026

Forecast Range: $48.54 – $57.87

CoinCodex sees eBay reaching an average estimated value of $53.63 per share in 2026, suggesting a 41% downside from current levels. These forecasts suggest that competitors bite into eBay’s market share and the company’s active buyer base does not grow. It also suggests eBay may not be able to capitalize on the e-commerce industry’s growth.

Stock Price Prediction for 2030

CoinCodex projects an average price target of $68.59 per share, which suggests a 25% downside and a -5.5% CAGR over the next five years. Stalled growth among active buyers and enough frustration over fees can result in this scenario. However, eBay is currently growing while improving its margins. If the company continues on that path, its stock price should look different from the $68.59 projection by 2030.

Investment Considerations

EBay delivered a strong Q2 earnings report and forecast that pointed to higher revenue growth and expanding margins. The e-commerce industry’s impressive growth is another tailwind, but the company has to do something about its active customer numbers which only grew by 1% year-over-year.

EBay has a strong place in e-commerce, but it risks losing ground to Amazon and other competitors if it can’t add new customers quickly enough. Other challenges include tariffs and economic uncertainty. The stock appeals to value investors who want to collect steady dividend payouts.

Frequently Asked Questions