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Where to buy the Asus ROG Xbox Ally handhelds: latest pre-order details, key information, and best early retailer links to bookmark now
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A US retailer may have leaked the Xbox ROG Ally’s price – and it’s better than we thought
Lloyd Coombes
18 September 2025
Still not cheap, though
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(Image credit: ASUS/Xbox)
The ASUS ROG Xbox Ally handheld consoles are launching on October 16, but neither has a price yet
One Best Buy store has seemingly confirmed it’ll start at $549.99, with the more powerful Ally X reaching $899.99
The prices remain unconfirmed for now
The Asus ROG Xbox Ally is coming later this year, but despite expectations that Microsoft would reveal preorder information at Gamescom, pricing has remained a mystery thus far.
Now, one YouTuber has called his local Best Buy and seemingly has confirmation that the base version will retail for $549.99, while the Ally X will set hardcore gamers back $899.99.
Exclusive: ROG Xbox Ally X Price Finally Leaked! – YouTube
This comes from Destin Legarie, a former IGN staffer who discussed the new handheld PCs (set to rival Valve’s Steam Deck and other similar products) with the store.
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Where to buy the Asus ROG Xbox Ally handhelds: latest pre-order details, key information, and best early retailer links to bookmark now
The ROG Xbox Ally and Xbox Ally X may have had their prices leaked, and if they’re accurate, they’ll be the most expensive Xbox consoles yet
You might not have to wait long for the ROG Xbox Ally – a new leak suggests a launch may be sooner than you expect
As per Legarie, the Xbox-branded ROG Ally X will get demo stations at Best Buy stores in the coming weeks, while providing images for the report in the video above.
You’ll see a close-up of the $899.99 cost of the ROG Ally X, too. It’s curious that the console is available in less than a month (it debuts on October 16), but we still don’t have pricing. Naturally, until it’s confirmed by Microsoft, it’s worth keeping in mind that the price could be incorrect, or hasn’t yet been set in stone.
As a big fan of my Steam Deck OLED, I’m curious to see if Microsoft and Asus’ new handheld’s promise of multiple storefronts is as pain-free as both claim.
You can install just about anything on Steam Deck, for example, but it gets a little clunky to switch between them. On the other hand, Windows is, well, Windows on the likes of the non-Xbox-branded Asus ROG Ally, making it easy to install just about anything, but navigating Windows can be a chore on a handheld.
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Early benchmarks are positive, too, with the new Ally X seemingly doing a good job of managing battery life and cooling.
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Lloyd Coombes
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Freelancer & Podcaster
Lloyd Coombes is a freelance tech and fitness writer for TechRadar. He’s an expert in all things Apple as well as Computer and Gaming tech, with previous works published on TopTenReviews, Space.com, and Live Science. You’ll find him regularly testing the latest MacBook or iPhone, but he spends most of his time writing about video games at Dexerto.
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Where to buy the Asus ROG Xbox Ally handhelds: latest pre-order details, key information, and best early retailer links to bookmark now
The ROG Xbox Ally and Xbox Ally X may have had their prices leaked, and if they’re accurate, they’ll be the most expensive Xbox consoles yet
You might not have to wait long for the ROG Xbox Ally – a new leak suggests a launch may be sooner than you expect
The ROG Xbox Ally’s official release date has been announced, but pricing is still a mystery
No, the ROG Xbox Ally won’t launch during Gamescom – a new leak suggests its actual launch date is further away than we thought
The Lenovo Legion Go 2 is set to feature at IFA 2025, but the latest price rumors will make you wince
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