RFK Racing has announced Chip Bowers as the team president of its NASCAR operations in the Cup Series. Bowers replaces Steve Newmark, who parted ways with the sport to take on a role at the University of North Carolina.
Bowers arrives at RFK with around 30 years of experience in the MLB, NBA, and WNBA. His most recent role was with a sports entertainment consulting agency called Elavate, where he was the president.
RFK fields three cars in the Cup Series, which Bowers will now oversee, namely Brad Keselowski’s No. 6 car, Chris Buescher’s No. 17 car, and Ryan Preece’s No. 60 car. Speaking about his new role in stock car racing, Bowers said:
“I’m honored and thrilled to be joining one of NASCAR’s premiere racing teams. As both a fan of the sport and a North Carolina native, this is truly a full circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future hall of fame driver & owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.”
He added:
“RFK Racing has a rich and storied history of excellence both on and off of the track. I’m excited to work closely with my new teammates, our impressive best-in-brand partners, and NASCAR officials in unlocking new opportunities that grow our collective businesses through creativity, innovation, strategic thinking, and the enhancement of the overarching fan experience.
“RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the preeminent brands within the industry.”
RFK Racing co-owner Keselowski said:
“Chip brings a fresh perspective that we’re really excited about. He has proven he can grow organizations and think creatively in some of the most competitive sports markets, and that experience will help us find new ways to strengthen our team.”
None of the drivers at RFK could make it into the playoffs this season after experiencing a winless campaign, despite being one of the highest point scorers. The team stated that Bowers will prioritize “scaling the business for sustained growth, strengthening long-term corporate partnerships, and driving innovation across the organization while building on the momentum already established under RFK Racing’s current leadership team to grow and increase the footprint of the team’s platform.”