LeBron James has lived the kind of career most athletes can only dream of. Twenty-two seasons deep, he remains a rare mix of strength, skill, and endurance. He is tied with Vince Carter for the most career seasons played by a player in NBA history, and will break that record soon. His career averages of 27 points, 7.5 rebounds, and 7.4 assists speak volumes. This year, he even crossed the 50,000-point milestone, combining regular and playoff totals. At 40, LeBron is still an All-NBA player, proving his greatness has aged as well as his game. Few players in history can say that.
Now, though, LeBron finds himself closer to the end than the beginning. With just one or two seasons left, and likely his final year with the Lakers, his eyes are wandering. Basketball may be his crown, but it is not his only love. James is as much a businessman as an NBA superstar, and his latest plans attest to that.
In a recent conversation with Speedy, LeBron revealed more about what he wants outside basketball. When asked directly, he admitted, “Wow. S–t. To be happy. I mean, you took—that’s, I mean, that is the ultimate, but that’s the ultimate.” For someone who has reached nearly every mountaintop in sports, his first instinct was still happiness. Yet he quickly added that he wanted something more concrete.
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That concrete dream came alive in his next answer. He told Speedy, “Yeah— no no, I want to continue to build the—the—I want to build the greatest storytelling company there is. And we’ve been—we’ve been putting that work in uninterrupted. We’ve been doing it, and, you know, we do all types of shows, and we do podcasts now, where we do movies and TV shows, everything, cartoons, everything.” He even compared his vision to Pixar, noting how he wanted people to pitch ideas directly to his company.
LeBron James’s storytelling enterprise is called the SpringHill Company, a multi-faceted media and entertainment company founded in 2020 that merges his prior ventures, SpringHill Entertainment (film and TV production), Uninterrupted (athlete empowerment media), and The Robot Company (marketing and brand consultancy). The company produces a range of content, including films, television shows, and audio.
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The vision of course, is huge. LeBron has of late seemed to diversify his interests in addition to basketball. Lately, he has been spotted more on golf courses than anywhere else. He even called the sport “hard as s–t,” admitting he enjoys the discomfort it brings. For him, the challenge is part of the joy.
Almost suddenly, golf became more than a hobby. Earlier this summer, LeBron posted clips of his swing and called it humbling. Stephen Curry, already known as one of the league’s best golfers, greeted him with, “Welcome. We’ve been waiting for you.” It was playful, but it showed LeBron’s arrival in a new world. That curiosity about golf connects to his bigger goals. James is always looking to grow, and that seems to be the source of his multi-faceted ambition.
LeBron’s words made it clear that his battle isn’t just on the hardwood anymore. His push to create a storytelling empire directly places him in the entertainment field, alongside giants like Disney. “Like when people start, like, want to come up with ideas, they think of us… and I feel like Disney and all those, they they’ve done enough. They got enough.” For years, ESPN’s parent company Disney has dominated storytelling. But now, LeBron is stepping in, with his own vision and his own firepower. Isn’t that the boldest challenge of them all?
Why LeBron James turned to golf for his next challenge
LeBron James has always thrived when faced with a test, and golf became his latest obsession for one reason: difficulty. In his conversation with Speedy Morman, he explained bluntly, “It’s hard as s–t. That’s exactly why man. I wanted a challenge man. And I like just being uncomfortable man.” For someone who has conquered nearly everything on the basketball court, the uncertainty of golf gave him something fresh to chase.
It was more than competition, though. Golf also gave him peace. As LeBron put it, “Golf is like one of the few places I can go where I don’t get bothered as much. You know, I can go out on the green, me and my friends, we go out, we don’t get bothered. The only time we get bothered is when we out there being shity and the next group behind us is like ya’ll need to hurry up.” Those words revealed why the game holds value beyond just swings and scores.
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He has even tested his focus in brutal weather, playing through heavy rainstorms this offseason. While still learning, he doesn’t mind falling behind names like Stephen Curry or Austin Reaves on the course. The grind is part of the fun. Fans now see a LeBron who embraces his stumbles as openly as his trophies.
Meanwhile, his basketball résumé remains unmatched. A four-time MVP, four-time champion, and the league’s all-time leading scorer, LeBron enters his 23rd season with little left to prove. Yet it is this very success that allows him to seek joy elsewhere. The King’s competitive spirit never disappears—it simply finds new arenas, whether on the hardwood or on the green.