Memo to TV and film executives: Cast Lisa Manobal in everything. Luxury brands will thank you.
The woman known primarily as Blackpink‘s Lisa from the moment the South Korean girl group debuted in 2016 has topped the charts in the Red Carpet Power Rankings for the 2025 Emmys, capturing millions in earned engagement not only for herself, but for Lever Couture, a fashion brand that until Sunday night often had flown under the radar (with the exception of the 2023 Oscars, but more on that in a moment). Manobal’s crossover into acting, as Mook in the third season of The White Lotus, not only has expanded her star power, it also ensures brands will be clamoring to dress her more than ever.
That fact won’t surprise any of Manobal’s 106 million Instagram followers, but it’s also a terrific lesson that, in the equation of star-plus-brand, the right star can propel a more esoteric label into the spotlight, surpassing fashion houses that have become red-carpet mainstays. How else to explain the first-place finish among the top 10 fashion brands?
That placement did prove to be the biggest surprise among the Emmys Red Carpet Power Rankings, the latest in the exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its second year, the Red Carpet Power Rankings measure earned engagement of the entertainment industry’s biggest awards shows, plus May’s Met Gala. Recognized as the industry standard for modern brand measurement, Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars, spanning five categories: fashion, watches and jewelry, accessories, and finally top five women and top five men at each event. The Launchmetrics MIV algorithm assigns a monetary value to every post, social media interaction and editorial story to determine a brand’s influence and earned engagement.
Who fared best among stars and brands on TV’s biggest night? Check out the results.
Top 10 Fashion Brands: Lever Couture Enjoys the Spotlight
How did Manobal come to wear that ethereal pink dress at the 2025 Emmys? Lessja Verlingieri, the Los Angeles-based owner and head of design of Lever Couture, notes that Nan Nist, Manobal’s longtime stylist, reached out to her to discuss a custom look for the evening. “She envisioned something with a delicate ombré effect, inspired by the lotus flower,” Verlingieri tells The Hollywood Reporter. “Nan mentioned she had been wanting to collaborate with me for quite some time on something truly special for Lisa, and this felt like the perfect moment.”
Nist and Verlingieri ultimately decided on a reinterpretation of a dress from Lever Couture’s “Velocity of Emotion” collection, which debuted in 2023 at Santa Monica’s Barker Hanger. “We had two fittings with Lisa to ensure the dress fit her perfectly,” Verlingieri adds. “She is incredibly humble and sweet, and it was such a joy to work with her and her amazing team.”
And it was undeniably a win in brand awareness for Lever Couture, capturing $6.2 million in MIV. Verlingieri notes that she’s experienced a viral moment once before, though not for the same reason: At the 2023 Oscars, singer/songwriter Tems — a co-nominee for best original song for “Lift Me Up” from Black Panther: Wakanda Forever — wore a white Lever Couture gown with an exaggerated standup collar, which obstructed the view of attendees sitting behind her and caused a frenzy of social-media chatter. “This experience feels quite different,” Verlingieri says. “The response to Lisa has been overwhelmingly positive. There’s such a genuine admiration and love for her. It’s been truly uplifting to see that energy reflected back onto the brand as well.”
Manobal’s dress also edged out Louis Vuitton, the brand she wore to May’s Met Gala, which took second place thanks to stars that included Selena Gomez, Quinta Brunson, Walton Goggins and Emmy winners Hannah Einbinder and Erin Doherty. Jenna Ortega’s skin-baring Broken Chandelier Jewellery Top vaulted Givenchy into third place, while the stars who chose to honor the late Giorgio Armani earned the legendary designer and his house a fourth-place finish, with an MIV of $4.4 million.
Top 10 Watches & Jewelry:
Manobal is also the reason Bulgari finished with a first-place finish in watches and jewelry, earning $2.1 million in MIV, as she’s the only star the house bejeweled for the 2025 Emmys.
Tiffany & Co. took second place for the evening, earning $1.4 in MIV as they dressed six stars in their diamonds and gemstones, including Selena Gomez, Chloe Sevigny, Meghann Fahy, Tyler James Williams, and The Studio’s Chase Sui Wonders, who wore new pieces from the house’s Bird on a Rock by Tiffany collection.
David Yurman’s third-place finish can be credited to being seen on stars that included Kathy Bates, Mariska Hargitay, James Marsden and Sterling K. Brown, while Lorraine Schwartz captured the fourth position, with $448,000 in MIV, for providing Sydney Sweeney with the diamonds paired with her red Oscar de la Renta gown.
Top 5 Accessories:
Admittedly Manobal can’t take all the credit for Christian Louboutin capturing first place in the accessories category — she indeed wore his Miss Z Strauss pump in vintage rose at the 2025 Emmys, the the designer celebrated for his iconic red soles also provided Fahy, Justine Lupe, Chris Perfetti, Hunter Schafer, Justin Hartley and others with his stylish footwear, and the result was an MIV of $645,000.
Elizabeth Banks and Bowen Yang were among the stars who helped secure second place for Jimmy Choo, earning an MIV of $444,000, while a variety of stars carried bags by L.A.-based Tyler Ellis, including Jean Smart, Malin Ackerman, Jennifer Coolidge and Julianne Nicholson, earning the designer third place and an MIV of $256.000. Nicholson, Cooper Koch and double Emmy winner Noah Wyle wore Manolo Blahnik’s shoes to secure fourth place, while the number-five spot for Santoni is largely due to Selena Gomez, who chose the brand’s red patent-leather Virna sandals to wear with her custom Louis Vuitton gown.
Top 5 Women:
Perhaps Manobal’s top spot among women on the red carpet, earning $6.2 million in MIV, is surprising only because so much of the night’s social media was focused on Jenna Ortega’s daring look by Givenchy — and because the same social media quickly pointed out how much it resembled a costume worn by Isabella Rossellini in 1992’s Death Becomes Her. Ultimately the Broken Chandelier Jewellery Top and silk cady skirt designed by Sarah Burton for Givenchy created a viral moment for Ortega, one that equaled $5.5 million in MIV.
Gomez’s asymmetrical halter gown, a custom look by Louis Vuitton, helped secure the Only Murders in the Building star and executive producer a third-place position, with $4.6 million in MIV. The ladies in red also once again proved it was the dominant style trend of the 2025 Emmys, with Sydney Sweeney and Hunter Schafer — in crimson gowns by Oscar de la Renta and McQueen, respectively — rounding out the top five spots.
Top 5 Men:
The Last of Us star exuded Hollywood cool in white, a head-to-toe look by Celine (and yes, that included the sunglasses), with both the styling and Pascal’s following put him firmly into first place among the top five men at the 2025 Emmys, earning an MIV of $754,000.
But like every Red Carpet Power Ranking, the women far outpaced the men in earned engagement; consider that Manobal’s MIV of $6.2 million was more than eight times higher than Pascal’s $754,000 in MIV. Perhaps it’s just the truism that viewers love to talk about what women are wearing vs. men at awards shows, but it’s a statistic and trend every fashion fan should embrace.
Rounding out the top five, Adam Brody and his pale blue Prada tuxedo earned $746,000 in MIV, which just edged out Colman Domingo’s custom Valentino suit, which placed third with an MIV of $741,000. The casual elegance that Jake Gyllenhaal brought to his black shawl-collar Prada tux resulted in fourth place and $585,000 in MIV, while The White Lotus‘s Sam Nivola slid into fifth place with his look by Dior, earning $569,000 in MIV.
The total for the top five men vs. women? The five most stylish guys at the 2025 Emmys earned a combined MIV of $3.395 million, while the top quintet of chic women earned an MIV of — wait for it — $20.2 million. Not unlike the shows and stars honored Sunday evening, that’s deserves applause.