By Bl Chennai Bureau
Copyright thehindubusinessline
TVS Motor Company (TVSM), the two- and three-wheeler manufacturer, and Noise, a leading connected lifestyle brand, have introduced India’s first EV-Smartwatch integration.
This connects the TVS iQube electric scooter with a special edition Noise smartwatch, customised to provide real-time access to critical updates, including vehicle status, battery insights, tyre pressure and safety alerts along with other native watch features.
‘Smarter rides’
TVS iQube has surpassed the 650,000 unit sales milestone in the domestic market, reaffirming its position as India’s No 1 EV scooter brand. As smartwatches evolve beyond lifestyle accessories, they are becoming command centers of productivity and mobility, making everyday rides smarter, safer, and more convenient, a statement from TVS said.
Aniruddha Haldar, Senior Vice -President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said the partnership with Noise will transform the smartwatch from a lifestyle device into a smart riding assistant. “By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer and more intuitive journeys while shaping the future of mobility in India,” he said.
Amit Khatri, co-founder, Noise, said: “At Noise, our vision has always been to build technology that empowers people to live, move, and stay connected with ease. This partnership with TVS Motor Company is a powerful step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion. As consumers look for smarter, more integrated ways to move through their day, this first-of-its-kind experience reflects our commitment to pushing boundaries, delivering purposeful technology, and shaping the future of connected living in India.”
Published on September 17, 2025
