By Our Staff

Copyright mxmindia

Antara Senior Care, the senior care ecosystem, has launched a digital campaign featuring television actor Hiten Tejwani, for raising awareness about safe and dignified care solutions to help India age better.

Elaborating on the thought behind the campaign, Ishaan Khanna, CEO, Antara Assisted Care Services, said: “Social and family structures have changed vastly over the past few decades weakening the traditional support systems that existed for seniors. But the worry of a loving child, no matter how far they live or for what reason, doesn’t change. The “Expert Senior Care, Apno Jaisi” campaign is our way of starting an honest conversation about the anxieties of caregiving and the loneliness of ageing, and to demonstrate how Antara can provide both health and emotional care. Our goal is to give seniors dignity, companionship, and safety, while giving their families peace of mind.”