By Justus Adejumoh

Copyright independent

LAGOS – Moniepoint Microfinance Bank (MFB), Nigeria’s definitive and trusted business and personal banking platform, has launched its new brand campaign, “Made for Your Progress,” reaffirming its commitment to powering the dreams of millions of Nigerians.

To signpost this message of aspiration and achievement, Moniepoint also proudly announces the appointment of Nigerian football star, Victor Osimhen, as its brand ambassador.

The “Made for your Progress” campaign establishes Moniepoint MFB as the financial partner for Nigeria’s huge aspirational, ambitious and gritty doers across all spheres of human endeavour.

At its core, the campaign celebrates the real people making real moves on their journey to success.

It spotlights the small, medium, and big everyday victories that lead to customer growth, underlining Moniepoint’s commitment to being a reliable, sophisticated, and approachable financial partner.

“At Moniepoint, we have always believed that the ambitions of Nigerians are the bedrock of our economy as evidenced by the informal economy’s contributions to GDP. We celebrate the people behind the many businesses we serve, and the individuals who have created value with our personal banking service, ” said Babatunde Olofin, Managing Director of Moniepoint MFB.

“‘Made for your Progress’ is our promise to every Nigerian with a dream – that we will provide the financial comfort, confidence, and freedom they need to focus on building those dreams. We exist to recognize and power their journey.”

“Progress looks different for everyone, and we exist to support each unique journey. With this campaign, we are shining a light on the real people and small victories that make up the fabric of Nigeria’s growth story.

“Our commitment is to deliver financial happiness by being the most reliable and innovative partner for individuals and businesses nationwide.”

Victor Osimhen, whose story of resilience and achievement mirrors the campaign’s ethos. Osimhen’s inspiring “grass-to-grace” story of determination, resilience, and achievement resonates deeply with the spirit of the Moniepoint brand and the audience it serves. His journey from the streets of Olusosun in Lagos to becoming an elite goal scorer on the world stage is the stuff of dreams for millions of Nigerians.

From humble beginnings to becoming one of Africa’s most celebrated football exports, Osimhen embodies the spirit of ambition, hard work, triumph and the Nigerian hustle.