By Aparna Deb,News18

Copyright news18

Apollo Tyres shares were in the spotlight on Tuesday after the company was officially announced as the new jersey sponsor of the Indian cricket team. The stock jumped to the day’s high of Rs 490.80 after opening at Rs 479.45, before settling at Rs 486.80, up 1.56% from the previous close.
The tyre major has secured the coveted sponsorship rights until 2027, replacing fantasy sports platform Dream11, whose association with the team ended following regulatory changes. Under the new agreement, Apollo Tyres will pay Rs 4.5 crore per match to the Board of Control for Cricket in India (BCCI), surpassing Dream11’s earlier contribution of Rs 4 crore per game. This makes the deal one of the most lucrative sponsorship contracts in Indian cricket in recent years.
The development follows the government’s ban on betting and real-money gaming under the newly enacted Promotion and Regulation of Online Gaming Act. The law explicitly prohibits offering or advertising online money gaming services, forcing Dream11 to pull out of cricket sponsorships, beginning with the men’s Asia Cup. Industry estimates suggest that through their sponsorships of the Indian cricket team and the IPL, Dream11 and rival My11Circle together contributed nearly ₹1,000 crore to the BCCI in recent years.
For Apollo Tyres, the partnership offers unparalleled visibility. India’s packed international cricket calendar, including marquee tournaments like the World Cup and bilateral series, will ensure the brand gains exposure across global markets. Analysts also believe the association will bolster Apollo’s brand recall, as cricket continues to dominate India’s sports sponsorship landscape.
With this strategic move, Apollo Tyres not only strengthens its association with Indian sports but also steps into a high-impact global marketing opportunity at a time when consumer sentiment is improving and brand visibility is increasingly linked to growth in competitive sectors.