“There’s been a pretty constant results-and-ranking rise since we’ve been together,” Taylor Fritz said, crediting Morgan Riddle for fueling his tennis journey after his Wimbledon quarterfinal win earlier this summer. The American star isn’t wrong; Morgan has been his unwavering pillar, a constant figure in his player’s box, cheering through every battle. And now, as the influencer lights up social media with yet another dazzling spark, Fritz couldn’t resist dropping his reaction. Five years on, their bond still burns electric, proving that love, like his game, keeps rising with power, passion, and unstoppable rhythm.
Just an hour ago, Morgan Riddle lit up Instagram with a stunning carousel of images as she collaborated with haircare giant Kerastase. In the post, the American influencer effortlessly showcased her luscious locks, sharing a beautiful compilation of shots blending the elegance of the hair product with the energy of a tennis court.
Her caption tied it all together with playful flair: “match point is important… & so is dreamy, bouncy & glossy hair 🤍🫧🎀 thanks to @kerastase_official Gloss Absolu Glaze Drops #KerastasePartner #KerastaseUSA #glasshair.” And guess who was first to show his love? Taylor Fritz, of course, dropped just two blazing words, “God damn 🔥.”
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This is hardly new for the American ace, who has made a habit of turning Morgan’s comment section into his personal cheer box. Back in March, Fritz couldn’t stop himself from gushing over Morgan when she posted her chic white dress look from the Indian Wells Masters.
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Styled with a black collar and intricate accessories, she captioned her post: “it’s all grand, and it’s all green!!!” Once again, Fritz gave fans a peek into their fiery bond with his signature two-word reaction: “God damn 🔥.”
Even earlier, Fritz melted hearts during New York Fashion Week, where Morgan made waves with her breathtaking appearance at the Thom Browne Fashion Show. Dressed in an elegant blue number with white collars, paired with sleek stilettos and a chic handbag, Riddle shared her experience through a series of photos, one featuring her standing gracefully among delicate origami birds, a nod to Browne’s artistic inspiration.
Captioning her post “@thombrowne fall 2025 🤍 🪶 ,” Morgan set the internet abuzz. Despite defending his title at the Delray Beach Open, Fritz still found time to drop a string of heart-eye emojis, “😍😍😍”, reminding everyone that love travels faster than serves.
Morgan’s influence, however, is not just about style and partnerships; it’s also about changing the conversation around tennis. While dazzling brands with her collaborations, she has been candid about how she is using her platform to help evolve the sport’s image. Her efforts have added a fresh, modern glow to the game, pulling in new fans and showing that tennis can be glamorous, relatable, and exciting all at once.
Morgan Riddle reflects on her influence in tennis
Speaking to Haute Living in September 2024, Morgan Riddle reflected on her growing role in shaping tennis culture. At the time, Taylor Fritz had just reached his first Grand Slam final against Jannik Sinner. Though he fell short of the title, Morgan captured every moment for her YouTube vlog, turning the milestone into a shared memory for fans worldwide.
When asked about her “thoughts on the evolving role of influencers and significant others in major sports events like the US Open?” Morgan’s response was powerful. She said, “I think every sport needs to do more to cater to their female fans and a great way to do that is to meet them where they are – which is on TikTok or through their favorite content creators.”
Her words aren’t just talk, Morgan lives them. She turned heads in a sleek Giorgio Armani suit at the Nitto ATP Finals, blending glamour and game day energy with effortless grace.
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She has also hosted the popular ‘Wimbledon Threads’ series, mixing playful charm with polished storytelling. On social media, she pairs chic tennis skirts with stylish crop tops, gold jewelry, and statement bags, creating a signature look that fans love.
Morgan’s influence now stretches beyond fashion. She champions female fans, proving that social media can be a safe, exciting space where tennis, beauty, and style collide.