In the criminal justice system, the people are represented by two separate yet equally important groups: the police, who investigate crime; and the district attorneys, who prosecute the offenders. These are their dinners.
As the “Law & Order” franchise hits its 35th anniversary this year — and the flagship, original recipe series marks its Season 25 this fall — NBC and Peacock are next month launching the “Dun Dun Diner” in New York.
The pop-up diner, which will be located at Rockefeller Center (home to NBCUniversal headquarters), will take place only for one weekend: Friday, October 3 to Sunday, October 5, 2025. Fans of the Wolf Entertainment and Universal TV series will be able to attend for free, but via reservations (granted on a first-come, first-serve basis). Signups start on Sept. 19 at noon ET via the website exploretock.com/dundundiner.
NBCUniversal is promising attendees “a limited-run, diner-inspired experience that will immerse fans in the universe of the iconic franchise.” Food for the diner will come via partnerships with Milk Bar and Dinner Service NY.
Per the explainer for the event: “This new experience, modeled after the quintessential NYC hangout for hard-working detectives, lets fans step inside and feel like part of the Elite Squad… the multi-day event will give fans the chance to indulge in diner favorite dishes, snag limited-edition squad merchandise, and surround themselves within interactive moments and imagery that call back to ‘Law & Order’s’ heroes, guest stars, and decades worth of cases, leads and clues.”
NBCUniversal is curating the event along with NVE Experience Agency. The “Law & Order” pop-up is timed to the Thursday, Sept. 25 premieres of “Law & Order” Season 25 (8 p.m. ET) and “Law & Order: SVU” Season 27 (9 p.m. ET) on NBC. The shows also stream the next day on Peacock.