• Business

    Topsort Wins Coles' Retail Media Business, Following Review

    AnyFans Posted on

    By Kathryn Lundstrom

    Copyright adweek

    Topsort Wins Coles' Retail Media Business, Following Review

    CitrusAd, acquired by Publicis-owned Epsilon in 2021, previously ran Coles’ retail media network, Coles 360. A spokesperson for Epsilon said that the firm still works with Coles.

    Topsort, founded in 2021, aims to bring a more tech-savvy approach to retail media. The adtech firm uses AI tools to help retailers scale their ad businesses more quickly and efficiently than competitors, according to CEO and cofounder Regina Ye.

    You Might Also Like