By Martin Shwenk Leade
Copyright indiatimes
AgenciesRepresentational image.
India’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to the fifth edition of The Ormax OTT Audience Report: 2025. While overall OTT growth has slowed to 10% compared with 13 to 14% in previous years, Connected TV has seen explosive growth, with its user base rising 87% in a year to 129.2 million.The report, based on a nationwide survey of 15,600 respondents in June and July 2025, defines an OTT audience as anyone who watched at least one online video in the past month. Active paid subscriptions, including those bundled with telecom and aggregator services, were estimated at 148.2 million.India now has an estimated 35 to 40 million Connected TV homes, marking a sharp rise in penetration in what has long been considered a mobile-first market.Shailesh Kapoor, Founder & CEO of Ormax Media, said: “We launched The Ormax OTT Audience Report in 2021 to create credible third-party data for India’s OTT industry through rigorous primary research. Each edition has strengthened in scope and depth, offering insights with significant business impact for platforms, advertisers, content creators, and investors. This year, the sharp rise in the Connected TV audience base is particularly striking for a market long regarded as mobile-first.”The 2025 edition has expanded its scope with new parameters on viewing time, preferred languages, content formats and media habits. Keerat Grewal, Head: Business Development (Streaming, TV & Brands), Ormax Media, said: “In response to feedback from industry leaders, we have expanded the 2025 edition to include new sections on time spent on digital content, preferred languages, content formats, and media habits. These additions enrich the report with valuable insights on content consumption, complementing its established focus on business and monetisation.”Add as a Reliable and Trusted News Source Add Now!
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