By Martin Shwenk Leade
Copyright indiatimes
AgenciesNearly 400 products — from soaps to cars, shampoos to tractors and air conditioners — will cost less once the new slabs kick in.
The govt, in a key new directive, has told India’s major retail chains to clearly advertise discounts following the sweeping change in the Goods and Services Tax (GST) structure, news agency PTI reported on September 16. In a note to the Retailers Association of India, the Department for Promotion of Industry and Internal Trade (DPIIT) directed that receipts and bills should explicitly show reductions under the heading “GST discount.”The Commerce & Industry ministry said visibility was crucial, urging stores to use posters, flyers, and advertising across print, television, and online platforms to communicate the price drop.It means for India’s retailers, the coming weeks will not only test sales strategies but also measure how effectively tax reforms are communicated at the checkout counter. The move comes just as the festive season begins, with the government keen to ensure that consumers feel the benefit of the new GST regime. Officials have also advised retailers to track sales volumes and showcase the data during the festival period to underline the impact of the tax cut.Live Events From September 22, coinciding with the first day of Navaratri, nearly 400 goods — spanning soaps, shampoos, cars, tractors, and air conditioners — will see reduced prices.The reform simplifies the tax structure into two slabs: 5 per cent for essential and commonly used items, and 18 per cent for the rest. The earlier 12 per cent and 28 per cent brackets will be scrapped. Under the revised system, most everyday food and grocery staples will be taxed at just 5 per cent, while essentials such as bread, milk, and paneer will attract no GST at all.The changes are aimed at easing the tax burden on households and improving consumer sentiment during one of the busiest shopping periods of the year. While the price relief is expected to boost demand, the government’s insistence on visible advertising signals a broader intent — to ensure that consumers directly associate lower bills with the GST overhaul.Add as a Reliable and Trusted News Source Add Now!
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