The Dallas Cowboys’ latest roster transaction has generated as much intrigue over jersey numbers as it has about defensive alignment. Jadeveon Clowney, former No. 1 overall draft choice turned Cowboy, has come into The Star promising immediate contribution. But the most intriguing narrative here is a quiet, insistent one in-house that perhaps tells more about the identity of the franchise than any single personnel move.
The Cowboys officially signed three-time Pro Bowler Jadeveon Clowney to a one-year, $6 million contract to shore up the defense. But as soon as he was signed, an odd peculiarity became apparent. Dallas has acquired an odd trend in its jersey numbers, and that is the No. 96. That number was assigned to linebacker Clark, who switched to No. 95 just one day later. Now, Clowney seemingly picked No. 96 before he switched or had it modified on the team depth chart.
It’s petty-sounding, but for a brand-sensitive team like Dallas, jersey numbers are part of the overall brand. When players routinely shun a number, it shows a lack of connection or an internal culture issue. But appearances are deceiving: a team trying to project confidence and consistency finds itself repeatedly in the middle of a small but telling branding mystery. And honestly, it can be nothing more than to maintain mystery around the franchise.
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The Dallas Cowboys signed Clowney to bolster their pass rush for Week 3 against the Chicago Bears. Clowney had No. 7 last year playing with the Carolina Panthers, but cornerback Trevon Diggs owns No. 7. So Clowney is listed as No. 42 in the Cowboys’ depth chart, per a report by The Athletic’s Jon Machota.
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Maybe this was a simple entry error or an impromptu move on Clowney’s end. Throughout his career, he has sported a string of numbers, No. 90, No. 99, No. 24, and No. 7, but never No. 42. Either way, this exception adds to the development of discourse on whether the Cowboys do a good job at integrating players. A veteran like Clowney, joining an already heavy-laden roster, typically expects clarity, not confusion, on something as basic as a jersey number.
Other than the pass rush, the Cowboys are anxiously seeking help at their secondary. In being asked on 105.3 “The Fan” if he intends to make defensive backfield stable plans, Jerry Jones said he is anticipating “help on the way.” He was considering cornerback DaRon Bland‘s return from an ankle injury, as well as rookie Shavon Revel’s potential debut after Week 4.
”[Revel is] our outstanding young corner and frankly one of the best young corners that I’ve seen on us put on the roster. I think he’s on the way,” Jones commented. “Right now, he’s aligned to be there after the fourth game.” Revel remains on the Non-Football Injury (NFI) list after recovering from a torn ACL incurred last September while playing in college, but is eligible to play on October 5 against the Jets.
Meanwhile, wide receiver KaVontae Turpin recovers from a minor injury, and offensive lineman Cooper Beebe has been shipped to injured reserve with an ankle injury. The Cowboys roster shift shows just how quickly depth can vanish, thrusting signings in the ongoing season like Clowney into the expectation of performing immediately.
Brian Schottenheimer’s plans for Jadeveon Clowney
As the jersey saga steals the spotlight, Schottenheimer’s real design for Clowney is clear: feed the veteran directly into a defense that must rediscover itself. The Cowboys’ HC has been tried by two straight games against high-yardage foes and answered by summoning more aggressive blitz packages and relying on hybrid fronts. Clowney’s versatility as a run stopper and pass rusher best fits that approach.
In Carolina, Clowney notched 5.5 sacks and 46 tackles in 14 contests on a cap-strapped roster. Dallas believes the statistics can improve in a system designed to maximize his inside-out rush ability. A big performance against the Bears would relieve some pressure off the secondary and the coaching staff. The Cowboys have no qualms about disrupting their depth chart when play slackens. Schottenheimer’s aggressive game plan and Jones’s willingness to move on veteran signings reveal a front office in haste, rather than patience.
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