By Our Staff
Copyright mxmindia
WPP agency VML has launched a new campaign for Hero MotoCorp’s HF Deluxe Pro motorcycle titled ‘Naye Indian ki Deluxe Bike’.
Said Aashish Midha, Head of Marketing – Hero MotoCorp: “At Hero MotoCorp, our journey has always been intertwined with the spirit of real India—the quiet force that propels our nation forward, day by day. With the unveiling of the new HF Deluxe Pro, we proudly present a motorcycle that mirrors the very essence of every Indian rider: resilience, innovation, and unwavering trust. VML has masterfully translated this vision into a campaign that is both – deeply emotional and powerfully purposeful. ‘Naye Indian ki Deluxe Bike’ transcends a mere product narrative; it stands as a heartfelt homage to the unsung heroes shaping modern India.”
Added Babita Baruah, Chief Executive Officer, VML India: “Great brands don’t just sell products, they inspire culture and spark emotion. With Hero MotoCorp, we found the perfect synergy to tell a story that goes beyond mobility, celebrating the resilience and quiet heroism of everyday Indians. This campaign reflects VML India’s belief in purposeful creativity, where every frame carries the brand’s values and every moment leaves a lasting impact.”
