By Our Staff

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Marico Limited has signed up Fatima Sana Shaikh as its new brand ambassador for Kaya products.

Said Akash Banerji, Executive Vice President, Head of the Beauty & Styling Digital Business at Marico: “We’re thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate – and Fatima’s persona embodies this spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of trust and credibility, delivered by Kaya skincare experts. “